Automobili Lamborghini celebrated its 60th anniversary in 2023 with a series of events that brought together owners and fans worldwide. Marking its monumental milestone, Lamborghini organized unique experiences for its community in a series of gatherings and innovative digital showcases. The year-long celebration took Lamborghini enthusiasts on a global journey, designed to honor the iconic cars from the House of Sant’Agata Bolognese. The Giro Experience was a highlight, offering a driving tour through stunning landscapes across the United States, India, Southeast Asia, and China.
Embracing the digital era, Lamborghini extended its festivities to virtual platforms with the “60th Digital Parade” held in the Forza Horizon 5 video game. The Esports community came together for a virtual parade, driving historic Lamborghini models along a specially designed route. Classic Lamborghini enthusiasts weren’t left out either. The Giro Polo Storico, dedicated to historic models, took participants on a picturesque drive through northern Italy, ending at Lamborghini’s headquarters. This event highlighted the brand’s rich heritage, displaying classic cars like the 350 GT.
Lamborghini Clubs worldwide, representing 192 members across 14 official clubs, also joined the celebration, organizing tours to mark this special anniversary. This milestone year was a celebration of Lamborghini’s past but also a look towards its future as a leader in the supercar space. Make sure to pick up your own copy of Forza Horizon 5 for Xbox by clicking the link below.
Source: Automobili Lamborghini
