Two iconic British brands collaborate on bespoke lightweight technical driving jacket.
The inspirational impact of automobiles not only reaches the community of dedicated automotive enthusiasts but also artists and fashion designers worldwide. The rich motorsport heritage of Lotus continues with its highly-anticipated Evija hypercar, an electric performance-focused chassis equipped with 2,000-horsepower. Celebrating its past and future, Lotus is proud to announce its newest collaboration project with the bespoke tailor professionals at Norton & Sons. The new Lotus x Norton & Sons Driving Jacket is a lightweight handcrafted garment available exclusively for customers purchasing the $2 million-plus Evija.
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The jacket’s classic design draws on the core values and DNA inherent in every product that both Lotus and Norton & Sons create a performance-oriented, lightweight contemporary design using advanced technical materials that sport durability. The jacket was created by Norton & Sons Design Director Patrick Grant and Lotus Design Director Russell Carr, with inspiration drawn from Team Lotus pit lane jackets of the 1970s. Celebrating an exclusive release, the Lotus x Norton & Sons Evija Driving Jacket is sure to be a collector’s piece for owners and enthusiasts of the iconic motorsports brand. Check out all of the current Lotus Evija models for sale on duPont REGISTRY by clicking the link below.
Media/Information Source: Lotus