Luxury watch brands continue to push the envelope in 2025 with some of their most expensive and lavish releases to date.
These premium timepieces are designed to make bold statements through a combination of premium metals, complex movements, and jaw-dropping dials. Take Patek Philippe’s new Quadruple Complication Ref. 5308G-001, for instance. It’s a seven-figure example packed with horological heavy-hitters like a minute repeater, split-seconds chronograph, and an instantaneous perpetual calendar, all tucked inside a polished white gold case. On the other side of luxury, Rolex just introduced the all-new Land-Dweller 40mm in platinum, complete with a diamond-set bezel and ice-blue honeycomb dial.
Watches like these are conversation starters, collectibles, and expressions of expert craftsmanship at its peak. And with the growing trend of new watches with big price tags, 2025 is shaping up to be a standout year for high-end horologists with a taste for the extraordinary.
Patek Philippe Quadruple Complication Ref. 5308G-001
Price: $1,237,270
The Patek Philippe 5308G Grand Complication brings together a minute repeater, split-seconds chronograph, and instantaneous perpetual calendar in a polished white gold case. Its new self-winding caliber packs 799 components, while a sunburst ice blue dial and navy alligator strap round out this quietly complex, collector-focused watch.
Roger Dubuis Excalibur Grand Complication DBEX1174
Price: $691,000
Making its debut at Watches and Wonders 2025, the Excalibur Grande Complication features a flying tourbillon positioned between 5 and 6 o’clock. Housed in a 45 mm pink gold case and limited to just eight pieces, it reflects Roger Dubuis’ unconventional approach to watchmaking as the brand marks its 30th anniversary.
DeBethune DB Kind of Two “Season 3”
Price: $235,000
Swizz Beatz teamed up again with De Bethune for the DB Kind of Two GMT ‘Season 3.’ Limited to ten pieces, the watch shows off a reversible zirconium and titanium case with one contemporary open-worked dial and one classic guilloché design.
IWC Big Pilot’s Watch Shock Absorber Tourbillon Skeleton XPL
Price: $188,000
The IWC Big Pilot’s Watch Shock Absorber Tourbillon Skeleton XPL (Ref. IW357701) combines a tourbillon with the brand’s SPRIN-g PROTECT® shock absorber system. Its futuristic look showcases a skeletonized dial, setting the IWC-manufactured 82915 movement on center stage, while the case is crafted from robust materials like titanium to provide both strength and lightweight comfort.
Bvlgari x MB&F Serpenti
Price: $170,000
MB&F and Bvlgari explore new ground with the Serpenti, its second watch collaboration shaped by contrast. The watch features rotating domes for hours and minutes, a visible balance wheel, and a sculptural case offered in three limited editions. It’s an unconventional collaboration that leans into both brands’ distinct design characteristics.
Rolex Land-Dweller
Price: $116,900
Rolex introduces the Oyster Perpetual Land-Dweller, a fresh take on integrated bracelet watches with a new look and advanced mechanics. Available in 36 mm and 40 mm, it features a newly designed Flat Jubilee bracelet that perfectly blends with the Oyster case. The honeycomb diamond dial pattern adds texture, while the bezel also comes set with diamonds.
Audemars Piguet Royal Oak Double Balance Wheel Openworked
Price: $101,000
The 41mm Royal Oak Openworked in “Bleu Nuit, Nuage 50” ceramic introduces modern look with its openworked movement on full display inspired by a classic color developed in 1972 . The rhodium-toned mechanics contrast with pink gold hands and markers. Powered by the self-winding Calibre 3132, it features a double balance wheel design for precision.
This article appeared in our September 2025 Issue.
Introducing the August 2025 issue of duPont REGISTRY, #484, starring McLaren Automotive’s 2027 Le Mans Hypercar. To get your hands on a copy, either buy a single issue or subscribe.
