The watch industry never stops evolving, and 2025 is bringing some seriously impressive innovations to the world of haute horology . Whether it’s ultra-thin movements, wildly new lightweight materials, or smart-mechanically-driven hybrids, watchmakers are pushing the limits of what’s possible. Sustainability is also a big focus as it trends amongst the biggest names in the industry, with brands finding ways to use eco-friendly materials without sacrificing style or precision. From sleek titanium cases to bold color comboinations, the new year’s releases are proving that traditional watchmaking can still feel fresh.
One of the biggest trends this year is the use of state-of-the-art materials and highly-complex manufacturing processes. Hublot’s Big Bang Tourbillon Automatic Green SAXEM is all about bringing together futuristic looks and tough durability, while Richard Mille’s RM 16-02 Extraflat takes ultra-thin movements to the next level with inspiration from its first model. IWC’s Big Pilot’s Watch Shock Absorber XPL, designed with Mercedes-AMG PETRONAS and Toto Wolff, is built to handle serious impact—perfect for the collector who wants a rugged yet refined timepiece for everyday use. These watches show how brands are mixing old-school craftsmanship with inspiration from other areas outside the wonderful world of luxury watches.
As for some of the standout releases so far, the Girard-Perregaux Laureato Aston Martin Edition brings automotive-inspired style to the wrist, while the Bell & Ross BR-03 ASTRO offers a truly unique look and feel with its space-age vibe. Tudor reimagines a classic in the most vibrant way possible with the Black Bay Chrono ‘Flamingo Blue,’ adding a fresh pop of color to a series that already shows of a stylish pink version. And for those who love a little extra flair at no cost, the Zenith Chronomaster Sport Rainbow delivers a luxurious mix of color with a gem-set bezel while honoring its serious watchmaking roots with a world-renowed movement. Whether you’re into bold statements or timeless looks, there’s something for everyone this year.
With so many exciting releases, 2025 is shaping up to be a year full of fresh ideas in watchmaking. In addition to cutting-edge tech and ingenious new designs, these watches prove that horology is anything but normal. It’ll be interesting to see how these trends shape collecting in the years to come.
Bell & Ross BR-03 ASTRO
Price: $4,800
Bell & Ross reaches new heights with its latest BR-03 Astro, a watch evocative of the cosmic universe. By placing Earth at its center, surrounded by the Moon and Mars, Bell & Ross pays homage to the blue planet and offers a fresh perspective on its watchmaking expertise.
Girard-Perregaux Laureato Aston Martin Edition
Price: $22,700
The Girard-Perregaux Laureato Chronograph Aston Martin Edition blends automotive inspiration with fine watchmaking. Its iridescent green dial, created through a 14-step process, reflects Aston Martin’s racing heritage. A lightweight titanium case, skeletonized hands, and an in-house GP03300 movement complete the design, all paired with a polished and brushed stainless steel bracelet.
Hublot Big Bang Tourbillon Automatic Green SAXEM
Price: $231,000
Hublot’s Big Bang Tourbillon Automatic Green SAXEM turns heads with its striking emerald-green case, made from ultra-durable, space-grade SAXEM. The open dial reveals Hublot’s MHUB6035 movement, featuring a gold micro-rotor and a mesmerizing tourbillon at 6 o’clock. A matching green rubber strap completes this bold fusion of tech and style.
IWC Big Pilot’s Watch Shock Absorber XPL Toto Wolff x Mercedes-AMG PETRONAS Formula One™ Team
Price: $102,000
IWC’s Big Pilot’s Watch Shock Absorber XPL Toto Wolff Edition brings F1 toughness to the wrist. Built with a shock-resistant Ceratanium case, PETRONAS green accents, and a 120-hour power reserve, it’s made for action. Limited to 100 pieces, it even features Toto Wolff’s signature on the sapphire case back.
Richard Mille RM 16-02 Extraflat
Price Upon Request
The Richard Mille RM 16-02 brings a fresh take on a classic with its sleek, downsized rectangular case in titanium or Terracotta Quartz TPT. The skeletonized movement keeps things lightweight and open, showing off the brand’s signature craftsmanship in a bold, modern design that stays true to its roots.
Tudor Black Bay Chrono ‘Flamingo Blue’
Price: $5,875
Tudor’s Black Bay Chrono gets a fresh look with the new Flamingo Blue edition, featuring a bold turquoise dial with black sub-dials. Housed in a 41mm steel case, it runs on Tudor’s in-house MT5813 movement. Finished with a five-link bracelet, it’s a vibrant take on a classic chronograph.
Zenith Chronomaster Sport Rainbow
Price: $112,100
The Zenith Chronomaster Sport Rainbow blends bold design with exceptional craftsmanship, housed in an 18k white gold case. Its bezel is adorned with 50 baguette-cut gemstones, including 40 sapphires and 10 diamonds, arranged in a vibrant rainbow. The black lacquered dial features Zenith’s signature tricolor chronograph counters.
This article appeared in our September 2025 Issue.
Introducing the August 2025 issue of duPont REGISTRY, #484, starring McLaren Automotive’s 2027 Le Mans Hypercar. To get your hands on a copy, either buy a single issue or subscribe.
