Any owner of an exotic or performance car knows that sports cars and winter usually don’t go together. There are countless reasons: the short days, cold temperatures, low visibility, harsh conditions, and of course, the reduced traction. For many car enthusiasts and collectors who are passionate about experiencing the joy of driving, the season can be a devastatingly boring period while waiting for the moment to finally hit the open road again — but it doesn’t have to be.
Supercar manufacturers have risen to the occasion, defying the challenges of winter driving and creating a variety of once-in-a-lifetime experiences. Some of the most prominent examples are McLaren, Lamborghini, and Porsche. The result is the incredible experience of bravely unleashing supercars in snow and ice, witnessing the epic sight of spinning wheels tearing up the bright expanses, and most importantly, getting a safe and controlled opportunity to learn about driving high-performance supercars in the unique conditions of snow and ice.
For example, McLaren’s Pure McLaren Arctic Experience, which happens in February in Finland, offers the expertise of a personal McLaren coach for drivers behind the wheel of the dynamic and versatile McLaren GT as they navigate an ice circuit in the Finnish Lapland.
Meanwhile, Lamborghini’s 2023 Esperienza Neve (“snow experience” in Italian) was held in the idyllic Alpine setting of Livigno, Italy, where drivers took to the snow in cars like the Huracán STO and Urus Performante with the help of Lamborghini factory drivers.
Porsche has also announced its 2024 Porsche Ice Experience in Levi, Finland, promising participants an opportunity to drive models like the 911 Dakar and the 911 GT3 in the snow, combining thrills and pure automotive excellence.
These experiences offer more than just the chance to experience supercars on snow and ice. Off the track, guests get to participate in a wide range of wintry activities and cultural experiences. Whether it’s a husky tour, a fine dining meal, or the tranquil luxury of the lodgings, the exhilarating snow and ice experiences offered by performance car manufacturers are a well-rounded way for any enthusiast or collector to enjoy a high-octane winter to the fullest.
While your exotic car collection might be lying in wait, your passion for driving doesn’t have to be. These supercar experiences can keep the driving thrills running hot in the colder months.
This article appeared in our February 2024 Issue.
