What does it mean to be the best? It’s a weird question to ask, like a clumsy line in a movie when the coach needs to motivate the football team. For duPont REGISTRY, which celebrates its 39th anniversary with this issue, it has always meant being the best resource in America for buying and selling exotics and luxury cars.
This has been the magazine for people on all points on the enthusiast spectrum—for the dreamers, who pored over each page and every listing in a haze of automotive fantasy; for the collectors who are looking to add that one (or three, or five) missing cars to make the garage perfectly curated; and for the car dealers, who have always partnered closely with duPont REGISTRY to optimize their business.
This month, we taking aim and firing at what, after all, it means to us when we say something is the best. We start out with our first-ever duPont REGISTRY Car of the Year award. There are many who claim they have the authority to crown the winner, but few with the heft to back it up. In the course of 39 years and counting, our magazine has been a gateway for nearly every potential contender.
How do we choose Car of the Year? We drive every great machine that’s made its way onto the market, then we choose the one that rocked the marketplace with the most panache. Design, performance, technology, beauty, power, surprise, emotion—we mixed the components and came up with a clear winner.
We also took a good look at the best driving roads, the best seats, the coolest (and most expensive) options on the market. And we went very deep on one of our favorite innovations in the watch world: the mighty (and revolutionary) tourbillon, a 220-plus year old invention that almost literally turned time on its head.
As a brand, and a mighty force in the luxury car marketplace, we’re nearly 40 years old. And yet somehow, everything still seems brand new.
Warm regards,
Mike
