Co-branding can make or break an automaker, ask AMC about Levi’s edition interiors…It takes a keen eye to spot potential partnerships, so McLaren has hired a new licensing agency to expand collaborations. Cherry London delivered an enticing presentation, and their history of working with Jaguar, Land Rover, Visa, and Malibu rum is loaded with success. McLaren’s existing partners include such brands as Lego, Tumi, Richard Mille, and Gulf oil, and they are looking forward to expanding the lineup. Tell us the best and worst co-branded cars in the comments below and stay with us for all your McLaren news.
Image (C) McLaren Automotive