Press Release – Up and coming multi-hyphenate filmmaker, Ruslan Pelykh has been commissioned by luxury dealership McLaren Beverly Hills to direct a one-of-a-kind video featuring the McLaren 720S Spider. The 720S Spider has the best of both worlds as it combines the adrenaline pumping rush of a supercar while sporting a retractable roof allowing the driver to enjoy its smooth ride under the sun to fully embrace the Los Angeles lifestyle.
The video features a captivating Helios Orange 720S Spider and models Michael Yerger, Ari Welkom, and Brittany Phillips, and was produced by Adam Maffei. Similar to the McLaren designers, Pelykh is inspired by the human form and captures close-ups of the models’ body parts in movement, illustrating the correlation to different components of the vehicle. To Pelykh, a woman’s curves mirror the ergonomically designed outer shell, a shoulder morphs into the hood of a car, and a spinal cord resembles the spoiler. Pelykh masters the art of creating powerful yet graceful imagery by contributing an innovative and cutting edge perspective, unlikely to be seen by supercar connoisseurs.
As such, this production marks Pelykh’s first supercar-focused project. The video also accentuates the intricacies of the car as well as the unique interiors and views of the dashboard from the driver’s seat. The glossy exteriors are beautifully highlighted and the distinctive details that are exclusive to the McLaren design are brought to the spotlight. The video comes to an end with a sensual display of the power of touch, concluding with an invitation to the viewer to climb into the driver’s seat.
Ukranian born, New York City-based Pelykh is known for his artistic vision and handheld camera usage. He has worked with brands such as Alexander Wang, British Vogue, L’Officiel Italia, Rag & Bone and models including Alexina Graham, Doutzen Kroes, Elsa Hosk, and Hailey Bieber amongst others.
The McLaren 720S Spider performs like no other as it is exceptionally fast yet still boasts a phenomenal driver engagement. At the heart of the 720S Spider is a 4.0-liter twin-turbocharged V8 engine that generates 720PS and 770Nm allowing the speed to go from 0-60mph in 2.8 seconds and 0 124mph in just 7.9 seconds. The Retractable Hard Top is a new design by McLaren with a one-piece carbon fibre roof panel as standard. For open-air driving, the roof can be lowered in just 11 seconds at speeds of up to 31mph.
The McLaren 720S Spider is available for purchase at McLaren Beverly Hills ( price upon request )
