The partnership between Mercedes-Benz and will.i.am enters a new chapter.
Mercedes-Benz and famed musician, entrepreneur, and creative will.i.am have revealed a number of collaborative ventures over the years, all of which showcase Mercedes-Benz’s signature luxury and long-standing history, as well as will.i.am’s avant-garde creative sensibilities. However, the latest addition to the collaboration between Mercedes-Benz and will.i.am combines entertainment with the cutting edge of technology.
That is the integration of FYI, an AI-powered platform founded by will.i.am, into Mercedes-Benz in-car entertainment systems through the new FYI RAiDiO app. Aiming to transform the experience of radio, FYI RAiDiO is a conversational AI radio, which features personalized voice characters, known as “Personas,” along with language models, web content, and music licenses to personalize the listening experience.
Currently, the app features 16 interactive stations, with Pop Culture, Tech and Music, Sports, and more as themes, while more themes are set to be introduced in 2025. The “Personas” act as radio hosts, and listeners can ask them for information and get a real-time answer. Starting with a beta program, FYI RAiDiO is available for customers in the US now for owners of the 2024 or newer E-Class and the CLE, as well as the 2025 C-Class and the GLC. With the new Mercedes-Benz CLA being revealed, as well, the new entry-level model will also feature the new FYI RAiDiO app. At the intersection of technology and entertainment, will.i.am and Mercedes-Benz continue to collaborate with FYI RAiDiO.
Image Source: Mercedes-Benz
