Maybach opens a new chapter for its brand in Seoul.
A name synonymous with automotive ultra-luxury and stunning design, Maybach has spent the 21st Century thus far transforming its historic name into an aspirational pop culture icon. Now with a more diverse and evolved lineup than ever before, including a sporty yet serene convertible, an all-electric SUV, and of course, the celebrated ultra-luxe SUVs and sedans that bear the Maybach nameplate, Maybach is in a golden era of being a household name in the automotive world.
Now, a new chapter has been opened for Maybach, as the world’s first Maybach Brand Center has opened in the cosmopolitan Gangnam district of Seoul, South Korea. The new Maybach Brand Center is a new retail concept that showcases the comprehensive lifestyle that Maybach offers, nestled in the premier luxury district of one of Asia’s biggest cities.
The standalone building is five stories tall, with a unique design that reflects the aesthetic and brand values of Maybach along with traditional Korean architecture. The facility offers sales and service for Mercedes-Maybach and Mercedes-Benz S-Class models, as well as unique configuration experiences, a barista, and a garden. The new Maybach Brand Center is made specifically for customers who desire an ultra-luxury sales and aftersales experience, and with a growing Maybach lineup, the time couldn’t be better to inaugurate the first one.
At the exclusive grand opening celebration, the Mercedes-Maybach SL 680 Monogram Series was unveiled, along with the ultra-exclusive Mercedes-Maybach Silver Lining lineup, and a historic 1932 Maybach Zeppelin DS 8. With its own Brand Center for the first time, Maybach is coming into its own in a bigger way than ever before.
Image Source: Mercedes-Benz
