Dominating Formula 1 for decades with a historical lineage of world-renowned drivers and team members, Mercedes-AMG Petronas F1 stands out as one of the most winning teams in the sport. It’s the same passion and drive that Adidas puts into its industry-leading brand, which continues to conquer all areas of sport through its world-class athletes.
Adidas is stepping into the fast lane with a new multi-year partnership with the Mercedes-AMG Petronas F1 Team, marking its debut in Formula 1. The collaboration will kick off in 2025 with a fresh collection of team gear designed for drivers, engineers, and fans, from apparel to footwear. Fans can also look forward to exclusive, limited-edition drops throughout the season. The fuel-driven partnership is all about bringing together performance, style, and a shared love for one of the world’s most exciting sports.
Toto Wolff, head of the Mercedes-AMG PETRONAS F1 Team, sees this partnership as a perfect match, combining Adidas’ iconic status with the team’s quest for excellence. Adidas CEO Bjørn Gulden shares the same excitement, highlighting how Formula 1’s growing influence is shaping both streetwear and sports culture. With the first collection set to launch in February, the duo promises to combine speed and style in a way that celebrates F1’s thrilling energy. Shop all current Mercedes-AMG Petronas F1 Team gear by clicking the link below.
Source: Adidas
