Sriracha has become one of the most popular sources of edible heat in the United States. In fact, it’s become so popular that you can find Sriracha in all sorts of forms, including salt, lollipops, chocolate and so much more. But we’ve never seen the hot stuff turned into a car…until now.
Yeah, I’m not sure how this happened, but I’m kind of glad it did.
“I feel so humbled to see my Lexus and Sriracha friends’ love for my hot sauce,” said David Tran, CEO and founder of Huy Fong Foods. “The Lexus Sriracha IS is really the perfect mix for a ‘hot’ and ‘spicy car’ – just the way I like it.”
In a press release issued today, Lexus unveiled that they had taken the 2017 IS sports sedan and made it “spicier” through a slew of special features. Below are the features as the press release details them:
Official Sriracha IS Paint Job
Lexus experimented with a range of mixtures and methods—including adding Sriracha sauce to the paint itself—to create the Sriracha Red color, complete with flecks of chili-like flakes. The custom paint job was designed to mimic Sriracha sauce inside the bottle and topped with a clear coating.
Sriracha-Injected Steering Wheel
A Sriracha-like liquid was cast in resin, then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.”
Sriracha Temperature Settings
The settings for the seat warmers and AC/heating system have been upgraded to go from cool to Sriracha hot.
Sriracha Driving Mode
Sriracha mode tunes the powertrain for faster gear changes and more dynamic throttle mapping.
Handcrafted Seats
Plush leather seats are hand-embroidered with the Huy Fong rooster logo, the Sriracha IS logo and green accents.
Sriracha IS Badging
Custom badging on the side, rear and door wells identify this model, while illuminated callouts under the passenger and driver’s doors add a level of exclusivity.
Sriracha Green Accents
Touches of green are a signature element of official Huy Fong Foods products. Bottle-cap green details throughout the car include:
- Spindle grille outline
- Hand-painted calipers
- Interior cabin mood lighting
- Chrome side view mirror accents
- Hand-stitching on the seats
Fully Stocked Trunk
The trunk is stocked with 43 bottles of Sriracha for emergency condiment situations.
Key Fob with Remote Emergency Sriracha Activation
The key fob includes an emergency chili button that dispenses the sauce from a nozzle on the fob, so drivers are always prepared.
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