Pagani gives their incredible cars a stunning frozen backdrop.
The I.C.E. St. Moritz is one of the most exclusive, once-in-a-lifetime automotive events in the world, and rather than being a spectacular event despite being during the winter months, it’s an incredible event because of the winter. While “I.C.E” actually stands for “International Concours of Elegance,” it’s a clever pun on its setting, which is a frozen lake in the idyllic and iconic ski destination of St. Moritz.
Pagani is set to bring some of its greatest cars to the I.C.E., including the new Utopia, which will be making its first appearance at the event, as well as the legendary Zonda F, which broke a Nürburgring production car record upon its introduction in 2007. In addition, Pagani plans on showing off the Pirelli P Zero Trofeo RS tire designed specifically for the Utopia.
Pagani’s cars won’t be the only attraction at its exhibition space, as Pagani Arte’s gorgeous creations will furnish the area, from a sofa, to a coffee table, a dining table, and more. The furniture collection employs materials like titanium, carbon fiber, aluminum, leather, and wood in a similar way that Pagani’s beautifully-crafted hypercars do.
In addition, the Pagani camera by Gibellini, the GB810HP, will also be at the event. The folding camera is exquisitely created from aluminum and titanium, with Pagani design elements throughout. Clients are able to match cameras to their cars, and will be able to purchase these cameras exclusively through Pagani retailers. With incredible hypercars and the full Pagani lifestyle, the I.C.E. St. Moritz is receiving a healthy dose of exclusivity this year.
Image Source: Pagani
