The incredible event featured showcases of the new Panamera and a Sonderwunsch bespoke 911 Turbo.
The Icons of Porsche festival in Dubai recently concluded, marking a significant milestone in the automotive world. This annual event, known for showcasing the legacy and innovation of Porsche, attracted over 27,000 fans, making it a grand celebration of the brand’s 75 years of sports car excellence and 60 years of the iconic 911 model. The festival, set against the backdrop of the Dubai Design District, was a celebration of the cultural phenomenon that is Porsche, blending the love for classic and modern cars with arts and culture.
This year’s highlight was the first public display of the new Panamera, a model that continues Porsche’s legacy of combining luxury with performance. Additionally, the unveiling of a special 911 Turbo Sonderwunsch, a bespoke model paying homage to the first 911 Turbo, captivated the audience. This unique vehicle is a testament to Porsche’s dedication to customization and heritage and the abilities of its Sonderwunsch bespoke program, showcasing the brand’s ability to blend modern engineering with classic and unique designs.
Manfred Bräunl, CEO of Porsche Middle East and Africa FZE, emphasized the festival’s importance as a celebration of the Porsche community’s passion and strength in the region. The event’s success, he noted, was a result of the collective effort of Porsche owners and enthusiasts who shared their cherished sports cars with the audience. Their participation brought to life the spirit of Porsche, making the event a memorable experience for everyone involved.
The festival also marked the regional debuts of the 718 Spyder RS and the Vision 357 Speedster concept, alongside the all-electric Mission X hypercar concept. These models highlight Porsche’s commitment to innovation and its vision for the future of sports cars. Additionally, the event featured a diverse display of vehicles from the Porsche Museum collection, including a 911 S/T, across eight zones. Each zone, from the 60 Years of 911 to the Porsche Museum heritage truck, offered a unique insight into Porsche’s rich history and future directions.
One of the most eye-catching features of the event was a giant inflatable 911 that entered the Guinness World Record books as the ‘largest inflatable vehicle’. Towering over the Dubai Design District, this bright red sports car replica, based on the first-generation 911, was visible from miles away, symbolizing Porsche’s significant impact on the automotive landscape.
In addition to these displays, the festival also celebrated the history of the 911 Turbo through a bespoke project. A one-off 911 Turbo, remastered via the Sonderwunsch personalisation program, was revealed, drawing inspiration from the “911 Turbo Nr. 1” commissioned for Louise Piëch, daughter of Ferdinand Porsche. The original car, with its narrow-chassis 911 Carrera body and distinctive large Turbo rear wing, served as inspiration for a modern interpretation of a classic, blending historical significance with contemporary craftsmanship. The Icons of Porsche festival in Dubai stands as a testament to the brand’s enduring appeal and its continuous evolution. It not only celebrated the past but also looked forward to the future of sports cars, underlining Porsche’s position as a titan in the automotive industry.
Image Source: Porsche
