Porsche is once again pushing boundaries through its lineup of performance focused sports cars and SUVs, this time with its color palette. The new exterior colors of the Panamera, like the Madeira Gold Metallic, are an example of Porsche’s daring and innovative spirit that dates back to icons like the 964 911 Turbo. The color scheme of Porsche has experienced an exciting evolution, now categorized into four distinct themes: Contrasts, Shades, Dreams, and Legends. Contrasts are all about classic, timeless colors like black and white, offering a visual impact that won’t break the bank. Shades include a range of white, grey, and black variations, like the new Ice Grey Metallic for the Panamera.
The Dreams category is where Porsche lets its creativity shine. It features strong, bright colors for those owners who want to make a bold statement. New additions like Lugano Blue and Madeira Gold Metallic are best described as true head-turners. Legends is a collection of unique, elegant, and modern tones that are both timeless and trendy, like Montego Blue Metallic and Slate Grey Neo. Porsche’s beloved ‘Paint to Sample’ and ‘Paint to Sample Plus’ programs allow for an even more personalized touch. With more than 170 colors, including classic Porsche hues and the option to create custom colors, the possibilities are endless.
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Volker Müller, Head of Colour & Trim at Style Porsche, emphasizes the importance of colors and their need to be timeless. Inspiration for these colors comes from various fields like fashion and architecture. The brand’s history also plays a crucial role, with colors like Madeira Gold Metallic being modern interpretations of classic hues. The selection process is strict, with only a handful of the 12 to 15 new colors designed annually making it to production.
The journey from an idea to a paint color is complex and collaborative. Mood boards, discussions with suppliers, and testing for technical feasibility and market preferences are all part of the process. Each color must complement Porsche’s interior materials and undergo extensive testing, including durability and quality assurance. The new Panamera color range is a perfect example of how Porsche continues to set trends while staying true to its heritage. View all Porsche Panamera models currently for sale on duPont REGISTRY by clicking the link below.
Source: Porsche
