Describing Rolls-Royce cars as “artful” is even easier now.
The art of automotive luxury is a well-respected one, and one that Rolls-Royce has become masterful in as a brand in its long history, but staying at the top requires creativity, and that’s exactly what Rolls-Royce exercises in this latest project: “The Six Elements” Phantom. The project began as a phone call with artist Sacha Jafri and Rolls-Royce Motor Cars Middle East & Africa. Rolls-Royce dealer partners in the UAE, one of the world’s luxury capitals, and Jafri are joining to create a one-of-one Phantom that captures each of the elements of nature: Earth, Fire, Wind, Water, and Air, alongside Humanity, the sixth element.
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The cars are being created with the goal of raising $1 million for charities working in education, health, and sustainability. Jafri was selected by Rolls-Royce to craft a unique Phantom Gallery for each Series II Phantom in the Six Elements collection, which will each feature a unique NFT digital element called “The Rolls-Royce That Keeps on Giving.” Each time any of the 6 NFTs are traded, a 20% royalty will be donated to the chosen charity. While the NFTs are linked to their respective Phantoms, owners can sell the NFTs separately. With this artistic and luxurious expression of a brighter future, Rolls-Royce is getting ready to drive change.
Source: Rolls-Royce