RUF is in winter mode.
It’s wild to think that the holiday season is quickly approaching, but the reality is that the temperatures are dropping and car collectors around the world are storing their prized possessions for the winter. Embracing the cold and using it as inspiration for its growing collection of automotive-driven fashion, the team at RUF Automobile just dropped its all-new seasonal 2025 Holiday Collection, designed and curated by none other than Aloisa Ruf herself. Rather than going heavy on big logos or an over-the-top “holiday merch” vibe, the lineup embraces the low-key, workshop vibe that feels so naturally RUF. The 13 pieces available at shop.ruf-automobile.de cover everything from winter layers to small everyday accessories, all sporting a wintry tone that’s more cozy than commercial.
What makes the 2025 RUF Holiday Collection genuinely cool is how you’ve got the winter basics, the Beanie, Scarf, Puffer Jacket, sitting right next to easy gifts like the ornament, mug, wallet, and toy cars. Then there are the more luxurious pieces like the champagne glasses, water glasses, and cufflinks. The RUF RODEO Hoodie and Cowboy Hat bring a little personality into the mix, very much in Aloisa’s wheelhouse of combining heritage with a fresh twist. And then, of course, the curveball, the custom RUF Skis made in collaboration with AK Ski in Switzerland, a fun nod to the enthusiast who loves the brand in ways that go beyond just cars.
Aloisa’s growing creative role is what gives the collection its warmth. Her approach feels personal, almost like she’s curating pieces she’d want to use rather than designing “merch.” That lines up perfectly with what has always made RUF special: simple ideas executed with care, without losing the human touch that defines a family-run workshop. As the last family-owned OE manufacturer of its type, RUF carries a certain charm that makes everything feel connected to something bigger, and this holiday collection captures that.
Source: RUF Automobile
