Charles Leclerc Joins Forces With Bang & Olufsen As Its Newest Brand Ambassador

F1 star Charles Leclerc partners with Bang & Olufsen, merging his love for sound and speed.

When he’s not threading his car through the chicanes and straights of an F1 circuit with Scuderia Ferrari HP, Charles Leclerc plays a different kind of keyboard. Beyond his reputation for agility and precision on the track, Leclerc is also a dedicated musician, finding comfort at the piano keys, where he composes and unwinds. Charles’ new partnership with Bang & Olufsen naturally flows from this blend of high-speed professionalism and deep musical appreciation, offering him the perfect soundtrack to satisfy his dual passions.

Leclerc talks about his life in terms of performance, both on the asphalt and in musical experiences. “Driving high-performance cars is about understanding the smallest details, including their sound,” he says, noting similarities between his professional racing challenges and his personal quest for musical perfection. His appreciation for Bang & Olufsen originates from its meticulous attention to detail, as the brand’s sound systems transform his listening experiences.

For Bang & Olufsen, bringing Leclerc into the fold is about more than just adding a celebrity to their roster. Kristian Teär, CEO of the company, sees it as an alignment of values. Both celebrate the finer details that enhance performance, whether it’s the exhaust note of an F1 engine or the elegance of a symphony. As they tune into this new chapter, Leclerc’s role with Bang & Olufsen is set to drive forward a community where passion for quality sound meets the thrill of speed. Shop all current Bang & Olufsen collections by clicking the link below.

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