PUMA teams with Mercedes-AMG F1 for a bionic, nature-inspired Spring/Summer 2024 collection, featuring George Russell.
As part of its ongoing,fuel-driven partnership as motorsport icons, PUMA and the Mercedes-AMG PETRONAS Formula 1 Team have launched the Natural Performance Collection for Spring/Summer 2024. This innovative line, inspired by the elegance and efficiency of nature, showcases the power of bionics in the world of high-end streetwear fashion. Formula 1 driver and style guru George Russell, a key to the success of the Mercedes-AMG PETRONAS team, brings an authentic racer’s edge to this collection, merging the high-adrenaline world of F1 with the styles that are sure to elevate your everyday look. PUMA’s forward-thinking shines through in this collection, drawing inspiration from the top performers in the most challenging environments: nature itself. The collection’s graphics feature pop highlights and graphics inspired by the new F1 race car’s front wing and the intense G-force experienced at over 200mph.
The color palette of the Natural Performance collection is a nod to the ocean’s beauty, with Tropic Electric Pool blues complemented by classic black and white shades. This vibrant scheme is artfully applied to a range of apparel, including woven jackets, shorts, pants, and hoodies. The inclusion of motifs from the team’s new car and front wing design highlights the fusion of high fashion and cutting-edge motorsport technology. Fashion enthusiasts and F1 fans can now experience this unique blend of performance and style, as the collection is available in select PUMA stores and online at puma.com. With the Natural Performance line by PUMA and Mercedes-AMG PETRONAS Formula 1 Team redefining what it means to wear the spirit of the racetrack, click the link below to style up your wardrobe.
Source: PUMA
