Lexus has announced a groundbreaking multi-year partnership with Malbon Golf, a pioneer in golf lifestyle and culture. The collaboration was unveiled ahead of the Malbon Mutiny Golf Invitational, marking Lexus as the exclusive automotive partner for Malbon Golf. This partnership celebrates a new era in golf, blending the worlds of automotive luxury and modern golf culture. Central to this partnership is the creation of a unique Lexus x Malbon capsule collection and a special Malbon Golf-themed 2024 Lexus GX. Additionally, Lexus is set to play a significant role in future Malbon Golf events, bringing an air of automotive luxury to the golfing world.
Founded in 2017 by Stephen and Erica Malbon, Malbon Golf quickly established itself as a trendsetter in golf apparel, catering to men seeking versatile, stylish clothing suitable both on and off the green. The brand’s vision of golf as a lifestyle has resonated widely, leading to collaborations with major global brands like Nike, TaylorMade, Formula 1, FootJoy, and many more. Lexus, with over 30 years of strategic partnerships in various luxury sectors, sees this collaboration as a natural extension of its commitment to align with interests of luxury intenders.
Vinay Shahani, Vice President of Lexus Marketing, expressed excitement about entering a new era of Lexus Golf with the Malbon Golf team. He acknowledged Malbon Golf’s significant impact on making golf appealing to younger enthusiasts. Stephen Malbon echoed these statements, highlighting the shared values of innovation and creativity that form the foundation of this partnership. As the Malbon Mutiny Golf Invitational approaches, set for December 6, 2023, at Miami Shores Golf Club in Miami, Florida, this partnership signals a dynamic shift in the landscape of golf. Shop all of the current collections from Malbon Golf by clicking the link below.
Source: Lexus USA