New BMW Lifestyle Collections Launched

Whenever you buy a new car, especially from a brand that you love, one of the first things to do is look for some new gear to match the vehicle. For BMW fans and owners, the new BMW Lifestyle collections just launched.

The new BMW Collection is styled around a copper shade and graphic-elements that were inspired by the BMW Concept Car Vision Next 100. Items in this collection include a thermal mug, notebook, men’s soft down jacket, ladies t-shirt, ladies sweatshirt jacket, and more.

BMW Collection

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Next up is the BMW M Collection, which is styled around Marina Bay Blue and Black, and incorporates a more sporty design. This collection uses materials like carbon fiber and Makrolon™ polycarbonate. In this collection, you’ll find a women’s sweatshirt jacked, rollerball pen, boardcase and more.

BMW M Collection Boardcase

The BMW i Collection comes in with an electric feel that the automaker says “embodies the fusion of sustainability, premium quality, innovation and exceptional design, and offers intelligent products for all areas of life.” This lineup consists of items like jackets, t-shirts, rucksack, pencil set and more.

BMW i Collection

Inspired by the BMW 7-Series Individual is the BMW The Collection. This collection of items includes luxurious accessories and travel items. A lot of the items in this collection were developed in part by Montblanc and Horizn Studios. These partnerships put forth a collection of items like a pen pouch, duffle bag, credit card holder, fountain pen, trolley, and boardcase.

Visit shop.bmw.com to view it all now.

BMW Iconic Montblanc for BMW Fountain Pen
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