Denison Yachting has just announced that they will be Alpha Custom Yachts’ exclusive North American dealer. Alpha Yachts is a family-owned luxury yacht builder that’s located in the United States with roots spanning into Mexico. It all started in 1989 when brothers Roberto and Jorge Abourmrad opened up Performance Boats, allowing them to provide Mexican clients with boats from brands like Ferretti, Sea Ray, Boston Whaler, and Malibu. With decades of experience under their belt and the desire to build yachts that represents the way owners use their vessel, they founded Alpha Custom Yachts. Now, Alpha Yachts has multiple yachts under construction with lengths of up to 140-feet.
“We consider Denison not only to be a leader in the brokerage community but also accustomed to selling new yachts. They’ve already represented other brands and that sets them apart from the standard activity of a brokerage firm,” said Roberto Aboumrad. “Obviously, our size of boats is not for a normal-sized dealer; so it was complicated to make our decision, but for sure we made the right choice.”
David Johnson of Denison will be the exclusive representative of Alpha Yachts in North America and Denison will also be promoting sales for the Alfresco and Spritz lines.
Source: Denison Yachting
