Rolex gears up for 2024 with its first new release!
The Oscars really take the cake as the biggest night in showbiz, pulling in all the A-listers to celebrate their game-changing roles in the biggest hits at the box office. Alongside the celebration of cinematic achievements, the event doubles as a showcase for high fashion, with attendees sporting some of the most exclusive and desirable watches in the world. As part of its Perpetual Arts Initiative and long-standing partner of the Academy of Motion Picture Arts and Sciences and a proud Sponsor of the Oscars, Rolex recently released a new media campaign that teased a new Day-Date 40 model. The short film compiles scenes from the most successful motion pictures of the year, featuring cameos from huge names like Ben Stiller, Zach Effron, Ben Affleck, and many more.
Along with showcasing some of Rolex’s most coveted creations, including the iconic Submariner, Explorer II, GMT Master II, and Daytona, the renowned Swiss watchmaker gave collectors and enthusiasts a glimpse at an all-new Day-Date variation. The new Rolex Day-Date 40mm showcases a stunning 18k rose gold design complemented by a stunning slate dial that embodies luxury and sophistication. Viewed as the pinnacle of Rolex’s lineup of high-end timepieces, the Day-Date collection is often referred to as the ‘Presidential’ because of its history as a watch worn by our country’s leaders. With news of an unseen Day-Date 40 joining the Rolex family, authorized boutiques are sure to be flooded with watch lovers looking to secure an example for themselves. View all luxury watches currently for sale on duPont REGISTRY by clicking the link below.
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Source: Rolex