Watches created with a sustainable background
As time continues to pass, there are individuals and industries dedicated to focusing efforts towards enriching the earth’s sustainability through group efforts and projects, The watch industry has been following this effort, using eco-friendly materials and joining the fight with charitable foundations that share the same passion. As watch enthusiasts, the story behind the piece sometimes adds more value than just the price tag, so we have compiled a list of the Top Luxury Watches You Can Buy To Support Earth Day. Shop all of the luxury watches featured in this special by clicking the links below.
Blancpain
Blancpain played an essential role in the development of scuba diving with the creation of the Fifty Fathoms, the first modern diver’s watch in the world, launched in 1953. Professional and amateur divers immediately recognised both the genius of its conception and its exceptional characteristics and reliability. Blancpain has forged close ties with ocean-lovers who have adopted the brand: deep-sea pioneers, explorers, oceanographers and underwater photographers.
Breitling x Outerbanks
Breitling is remaining true to sustainability with its 3rd collaboration with Outerknown, a sustainable clothing brand established by pro-surfer Kelly Slater. Breitling is also proud to introduce the first eco-friendly, foldable, and reusable watch box. Made from 100% up-cycled plastic bottles, this new box is part of our sustainability efforts to reduce our negative environmental impact. Available through Breitling are a variety of eco-friendly NATO watch straps made to fit all models.
Carl F. Bucherer
With its strong ties to the ocean, Carl F. Bucherer continues to create its line of luxury timepieces with a dedicated purpose to the conservation of rare manta rays since 2011. The Swiss watchmaker began supporting Manta Trust, a UK-based charitable foundation active in over 20 countries fighting to persevere the long-term ecosystem and habitat. Using eco-friendly materials, Carl F. Bucherer has implemented new ways to push its brand into the sustainable future of luxury watch manufacturing.
Chopard
Gold is the raw material most widely used in Chopard’s production. It is due to this that the brand devoted particular attention to ensuring that one of the biggest milestones of our Journey to Sustainable Luxury would be the sourcing of responsibly mined gold for the entire watch and jewellery production. This objective has been successfully met since July 2018 when Chopard began using 100% Ethically produced gold, verified as having met international best practice environmental and social standards in its workshops.
Hublot
Hublot was the first luxury watch brand to combine precious metals with rubber. From watch complications and revolutionary materials to world class collaborations such as FIFA World Cup™, Ferrari and charity projects, Hublot represents the “Art of Fusion” philosophy, connecting traditional watchmaking to the future. Combining precious materials and technology, Hublot works towards a sustainable future using its luxury timepieces and brand ambassadors.
IWC Schaffhausen
Together, IWC’s CEO and Sustainability Committee set the organization’s sustainability targets and activities. Every two years, the Committee provides a detailed review of its work, in IWC’s Sustainability Report. Forests play a critical role in maintaining the health of our planet. To avoid contributing to the social and environmental harm caused by illegal logging and deforestation, IWC aims to source only FSC (Forest Stewardship Council)-certified forestry products.
Oris
Oris partner Everwave is working on a prototype floating platform designed to clean up plastic from the world’s oceans. Everwave’s CEO Marcella Hansch explains her vision to rid the world’s oceans of plastic. PGS is a project for cleaning up the oceans’ plastic waste.The idea was developed during my master thesis in architecture: a floating platform positioned within the ocean gyres (circular patterns of ocean currents) to filter plastics and microplastics.
Panerai
Panerai has begun building a path towards sustainability and corporate social responsibility, starting with the necessary certifications to improve the quality and design characteristic of the brand, as well as the guarantees related to the origin of raw materials and their impact on the environment. As for the reduction of CO² emissions, Officine Panerai has undertaken the ambitious project of a new zero-impact manufacture.
Rolex
Our home is dependent on the individuals and organizations committed to finding solutions to protect it. At Rolex, the brand supports those who go above and beyond to safeguard and preserve our Perpetual Planet for the next generations. Through a variety of environmental projects and efforts, Rolex continues to do its part in the push to create a healthy and safe planet for all to enjoy.
Ulysse Nardin
Ulysse Nardin’s environmental commitment follows the guidelines of the United Nations and its 17 Sustainable Development Goals (SDG) – set to be achieved by 2030. The watchmaker Ulysse Nardin, which has a natural interest in the marine world, has chosen to focus its efforts on SDG 14, which determines the priority actions to be carried out to ensure sustainable management of the ocean.
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