One of the most prestigious and popular ski destinations in the world, St. Moritz becomes one of the hottest luxury vacation destinations each winter, with a stunning frozen alpine landscape and the very best of the classic alpine luxury lifestyle on offer for visitors. However, St. Moritz is a different kind of winter destination for car enthusiasts, and that’s because of the I.C.E. St. Moritz.
While the acronym stands for “International Concours of Elegance,” it also serves as a clever pun on its location, and it brings some of the most legendary and exciting exotic, luxury, classic, and supercars to a frozen lake for unique driving experiences and once-in-a-lifetime sights. Maserati is participating in this year’s event, and 2026 is a particularly special year for the brand as it marks the centenary of its Trident and of its participation in motorsport.
The I.C.E. will serve as the stage for a world premiere from Maserati’s Fuoriserie customization program, which alongside Alfa Romeo will serve as a showcase of BOTTEGAFUORISERIE. Classics from Maserati will be present at the event, too, like the 300S and the 4CLT, along with its modern lineup, including the MCPURA, the GT2 Stradale, GranTurismo Meccanica Lirica One-Off, and GranCabrio Meccanica Lirica One-Off. With a frozen lake as the beautifully temporary location for the annual event, Maserati’s presence at this year’s I.C.E. St. Moritz is making a cherished automotive event even more exciting.
Image Source: Maserati
