The 2026 Winter Olympics are currently underway, and Milan and Cortina d’Ampezzo are buzzing with excited fans, an incredible concentration of athletic excellence, and international community. Maserati, one of the most influential and historic automotive names in the Olympics’ host country, has a special presence at this year’s games, including a host of experiences and showcases in the scenic locations of Cortina.
Casa Maserati is the main presence of Maserati at the Olympics. There, at the Alajmo Cortina restaurant in Località Ronco, an immersive space welcomes guests to the world of Maserati with sophisticated design, cuisine, furnishings, and more. The Maserati Grecale Cristallo Special Edition was on display just outside. Several brand ambassadors and partners participated in the event, including Roberto Bolle and Chef Massimiliano Alajmo, and Giorgetti with its collaborative furniture collection with Maserati.
Inspired by the location and the spirit of the Winter Olympics, the Maserati Grecale Critsallo Special Edition features a unique configuration inspired by Italian alpine environments and winter beauty. Its exterior color Azzurro Aureo, a Fuoriserie color inspired by the shimmer of snowcapped slopes. The luxury SUV was previewed during the passage of the Olympic Flame at Maserati’s historic Modena plant, and was just part of the brand’s commitment to showcasing Italian heritage at this year’s Milano-Cortina Winter Olympics.
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Image Source: Maserati
