I.C.E. (The International Concours of Elegance) St.Moritz has earned its place on the automotive calendar for doing things differently. With the Swiss Alps serving as a stunning backdrop every winter, the Alpine resort town, not too far from the Italian border, turns its frozen lake into a stage where performance, discretion, and spectacle all come together.
Running Jan 30-31, this year’s event expands into a two-day Concours of Elegance in St. Moritz, opening with a private preview and followed by a dynamic parade across the ice. Categories range from Barchettas on the Lake to Birth of the Hypercar.
Maserati has chosen this icy setting to debut the MCPURA Cielo FROZEN MAGMA, a one-off conceived through its bespoke Fuoriserie program, for this event. The Ai Aqua Rainbow paint shifts tone under light, moving between icy blues and silvery hues. Glossy orange accents sharpen the contrast, from the dreamline livery to the Trident badging and exterior lettering. Black lower facias and 20-inch Cyclonic wheels in gloss black keep the visual balance tight, while orange brake calipers add focus.
Inside, the cabin features black Alcantara, lasered with Chevron graphics with orange stitching throughout. Carbon fiber trim reinforces the car’s track bias. A dedicated interior plaque on the center console reads, “Maserati Fuoriserie - THE I.C.E. 2026 - ONE OF ONE.”
Power comes from the 630-horsepower Nettuno V6 that we experienced not too long ago in our exclusive review of the 2026 Maserati MCPura in Florida and the 2026 Maserati MCPura Cielo in Tuscany. The car seen here features carbon ceramic brakes, a suspension lifter, a full driver assistance suite, and a Sonus Faber Premium audio system.
“FROZEN MAGMA is part of the BOTTEGAFUORISERIE program, through which we aim to elevate the creation of timeless bespoke vehicles, drawing from our history and our vision, making each of our cars a true symbol of Italian excellence and pure performance.” - Santo Ficili, COO, Maserati.
It was just earlier this week that we saw four BOTTEGAFUORISERIE builds at Rétromobile, 2026 in Paris. At the ongoing event in St.Moritz, Maserati’s presence extends beyond this reveal, as the Italian marque also debuted the Grecale Cristallo Special Edition. It will also feature the MCPURA Coupé and Cielo, a GT2 Stradale, and GranTurismo and GranCabrio Meccanica Lirica one-offs, alongside historic classics including 300S and 4CLT racers, all marking the Trident centenary.
Images: Maserati
