The Eleventh Annual SuperCar Week, Jan 2-10, 2021

Presented by SuperCar Week – Palm Beach is celebrating the 11th Annual SuperCar Week, January 2-10, 2021 and each year, both Palm Beach County and the City of West Palm Beach proclaim the second week of January as SuperCar Week.

Determined to make Palm Beach County the premier travel destination for auto enthusiasts around the world each January, Supercar Week is South Florida’s largest and most significant exotic, luxury and collector car showcase. The Supercar Week Sunday Grand Finale on the West Palm Beach Waterfront is a free public event that celebrates the 9 days of Supercar Week’s public and private VIP auto enthusiast events. All events are planned as media events and multiple production crews shoot each event with professional photography and video to broadcast television network specifications.

SuperCar Week is a nine day series of auto related events held throughout Palm Beach County each January, that all lead up to the Grand Finale on the West Palm Beach Waterfront, the second Sunday of January, from 10:00 a to 5:00 p. Last year over 100,000 general public and 1000 VIPs attended SuperCar Week. “This year, even with the Supercar Week COVID ACTION PLAN in place, we are expecting approximately the same attendance. Especially, since everyone seems to want to come out of their homes these days to the beautiful outdoor West Palm Beach Waterfront and take a stroll with their family and enjoy our locally produced community event.” Said Neil London, Supercar Week President and Executive Producer. “Supercar Week is more of a grass roots community economic impact initiative, than it is an entrepreneural car show production. It involves the entire South Florida car community and is probably the only car show that invites other car shows into it for them to promote their shows throughout the year. And there are some great ones” London added.

SuperCar Week includes: A spectacular VIP Sponsor’s Kick Off Event, this year held at Presenting Sponsor’s EAU Palm Beach Resort and Spa Palm Beach, the SuperCar HorsePower exhibition, opening day of the International Polo Club Palm Beach season in Wellington, Florida, the Supercar Week Race Experience at Palm Beach International Raceway in Jupiter, this year with road course sessions with HOD Hooked on Driving, dragstrip action with Clean Culture, car show, music and entertainment and other events held throughout Palm Beach County in Palm Beach Gardens, Boca Raton, Delray Beach, Palm Beach Island and West Palm Beach. Supercar Week Vice President Gina Palmer says “My favorite is always the track event at Palm Beach International Raceway. Introducing new people to motorsports is so rewarding. Seeing the smiling faces of our friends, associates and sponsors, after having had some time on the track with either their vehicle or one of ours, with professional drivers giving them thrill-rides, never ceases to amaze me. I like seeing that women have been taking more time on the track than ever before and celebrity women race car drivers like Jet Dragster Elaine Larsen and Larsen Motorsports LMSJets.com comes out to inspire women to the excitement of motorsports. Neil also curates a special art exhibition paying tribute to the top women in racing called Women in Wheels / Women in Motorsports, sort of our own Women’s Hall of Fame. Elaine Larsen is one of the most recent inductees it pays tribute to. Lyn St James, Milka Duno, Kim Morrell, Lisa Matthews, were among the first ten in 2012.”

SUPERCAR WEEK RACE EXPERIENCE AT PALM BEACH INTERNATIONAL RACEWAY

WOMEN IN WHEELS/WOMEN IN MOTORSPORTS EXHIBITION

On Sunday, January 10, 2021, the one mile length of the Downtown West Palm Beach Waterfront District is laid out as an auto enthusiasts city-scape of vehicles including designated areas for local and regional dealers, brands and car clubs such as: Lamborghini, Ferrari, McLaren, Porsche, Bugatti, Pagani, Aston Martin, BMW, Mercedes Benz, Rolls Royce, Bentley, Jaguar, Lotus, Land Rover, a SuperCar Street for supercars, hypercars and exotics, Muscle Beach, Memory Lane for vintage and classics, Green Street for Electrics, Corvette Court, Viper Blvd., Mustang Manor, ArtCar Ave., the Race Village of race teams, race tracks and displays of race vehicles, the SuperJeep Village and some of the world’s most unique privately owned vehicle collections, representing over a hundred years of the world’s most significant automobiles.

“This year, is our 11th Anniversary.” said Tim Byrd, co-founder and Vice President of Supercar Week. “It’s been extremely gratifying and rewarding to see that Florida’s entire state of car culture has recognized Supercar Week as a world class and significant car show, on a landscape of so many other great car shows in the United States. Cars and people come in from all over the country.” Palm Beach is no stranger to great car shows either. The Boca Concours d’Elegance, Cavallino Classic, Barrett Jackson, The Palm Event and the largest monthly Cars and Coffee event in the world according to the Guinness Book of Records, all reside here.

But it’s the people and relationships that have built a solid foundation around Supercar Week that has enabled it to not just last, but to grow each year. “Our first year in 2011, we only had 150 cars and 15,000 people showed up. It was amazing, since there were only three weeks to produce the first waterfront event. This year we’ll have over 1500 vehicles and more than 50,000 people attending.” Said Thomas Clarke, Executive Vice President of Supercar Week. “A lot has to do with our group’s, passion, dedication to excellence and our internal marketing motor. Let’s just say, we’re a finely tuned machine.” Clarke said. London added: “This year’s newest features include the all new “Larry Goldman Marine Village,” a tribute to one of the world best and most beloved off-shore powerboat racers and builders, and the Concours Palm Beach display on the West Palm Beach Waterfront’s Great Lawn.

Don’t forget your mask, but if you do, we’ll have some there for you and hand sanitizers too. Supercar Week developed an outdoor event COVID ACTION PLAN to ensure your good time and safety. (please see http://supercarweek.com/covidactionplan )

Join the Supercar Week team on the beautifully redesigned $30,000,000 Downtown, West Palm Beach, Flagler Drive Waterfront Sunday, January 10, 2021 for one of the most incredible car shows in the world. They come by car, train, yacht or plane. Flying into West Palm Beach or cruising in by yacht or driving in on I-95 or the Florida Turnpike is easy peasy. Mom and dad bring the kids and kids, bring your mom and dad. You’ll be glad you did. By land, air or sea… Vroooom ! It’s Supercar Time!