Porsche Cars North America, Inc. (PCNA) has set a new sales record in the first half of 2023, delivering a total of 36,335 vehicles—a remarkable 12% increase compared to the same period last year. This impressive performance was achieved amidst model cycle changes and supply restrictions that led to a slight 3% sales decline in the second quarter. The renowned automaker, celebrating the 75th year of the iconic Porsche sports car, continues to captivate customers with its current lineup and exciting new launches, like the critically acclaimed new Cayenne, which hit the roads in June.
PCNA’s Executive Vice President and COO, Joe Lawrence, commented on the milestone, stating, “The small decline in Q2 was expected and planned for as we prepared for the second half of the year. Setting a new record in our first six months is a testament to the dedication of our colleagues across America who ensure every customer has an exceptional experience.”
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Macan, Porsche’s compact SUV, led the year’s performance, with an impressive 34% increase in year-to-date sales. The classic 911 and the 718 two-door sports cars also posted gains of 9% and 31%, respectively, compared to 2022. The luxury Panamera saw a 6% increase, while the newly launched Cayenne experienced a 4% gain. The Taycan model had its best sales month yet in June, with 667 units sold.
Porsche also reported robust growth in its Approved Certified Pre-Owned (CPO) program, with Q2 2023 sales totaling 9,675 vehicles—an impressive 23.3% increase from Q2 2022. As Porsche nears 200 independently owned and operated centers across the United States, the company’s growth trajectory in the luxury car market shows no signs of slowing down. View all Porsche models currently for sale on duPont REGISTRY by clicking the link below.
Sources: Porsche Newsroom
