BRABUS takes viewers behind the scenes of its spectacular creations in a new show.
Starting as a family business that quickly built a cherished reputation for customizing and tuning Mercedes-Benz vehicles, BRABUS has since grown into a household name in not just the automotive industry, but the luxury industry as a whole, creating BRABUS-customized vehicles from other manufacturers, as well as boats, motorhomes, motorcycles, apparel, and even a BRABUS-branded ultra-luxury real estate island.
With the brand experiencing a meteoric rise in the past few years, a new documentary reality series is emerging to bring viewers behind the scenes into the world of its creative and business empire. Produced by i&u Studios, a LEONINE Studios company, the new “BRABUS: ONE SECOND WOW” six-part series will have its first season focus on BRABUS CEO Constantin Buschmann, along with his life and business partner Mili Umicevic, and the season will premiere on Prime Video in spring 2026.
The series will see the iconic power couple take on the challenge of balancing their personal life, brand, and corporate operations, while showcasing the BRABUS brand, its glamorous showroom, and international travels. From a family business to a global luxury empire with automotive and lifestyle excellence, the new “BRABUS: ONE SECOND WOW” reality documentary series is an anticipated look inside the world of one of the most exciting luxury brands, premiering in spring 2026 on Prime Video and highlighting not only the people behind BRABUS, but also some of the brand’s most prominent customers across the globe.
