A new chapter is coming for Alpine.
The iconic European performance brand Alpine is known for its unique vehicles and their racing prowess, and an approach that never fails to be innovative and unorthodox. The brand is undergoing a “renewal” very soon, and the herald of it is going to be a new concept called the Alpenglow. It’s going to show off Alpine’s new design language and technology for both its racing and roadgoing models, and it will be revealed on Thursday, October 13.
The car will also be making a global premiere at the 2022 Paris Motor Show on October 17. The name comes from the phenomenon of red light appearing on the mountains before sunrise and sunset, and the concept vehicle plans to be just as momentous. On Thursday, you’ll be able to see the reveal on all of Alpine’s online platforms, and if you’re lucky enough to be in Paris, the car will be on display starting Monday, October 17.