Aston Martin is set to dazzle Las Vegas with its most significant Formula 1 marketing stunt to date, celebrating its British ultra-luxury performance identity. In line with the much-awaited Formula 1 Heineken Silver Las Vegas Grand Prix, the Aston Martin brand is spotlighting its high-performance lineup of cars and SUVs through an array of VIP experiences and track activations. Key to Aston Martin’s presence is their partnership with the Las Vegas Grand Prix. This includes its largest VIP customer program, thrilling track experiences, and dynamic displays of Aston Martin content on the Sphere throughout race week. The company is also integrating the new street circuit into its luxury configurator, a first for an F1 track.
Marco Mattiacci, Aston Martin’s Global Chief Brand and Commercial Officer, highlights the significance of the Las Vegas Grand Prix in their largest race marketing and VIP hospitality presence. Aston Martin’s immersive advertising debut on the Sphere brings the brand’s performance cars to life, featuring the iconic Aston Martin wings and Scarab Beetle, leading to the dramatic reveal of the AMR23 racecar and the DBX707 and DB12 supercars. This advertisement uses advanced CGI technology to create a depth illusion, showcasing Aston Martin’s high-performance supercars on an unprecedented scale.
At the Grand Prix, Aston Martin will celebrate its 110th anniversary with 45 Hot Laps of the unique track in DBX707 and Vantage F1® Edition, a bespoke hospitality experience for over 100 loyal customers, and an off-road DBX707 adventure in the Nevada desert. Additionally, Aston Martin is innovating with its online configurator, allowing global customers to customize their cars in the Las Vegas Strip environment. This digital innovation highlights Aston Martin’s commitment to ultra-luxury and bespoke customer experiences. View all Aston Martin models currently for sale on duPont REGISTRY by clicking the link below.
Source: Aston Martin F1