In Geneva, the Aston Martin Lagonda All-Terrain was unveiled as the English automaker’s next step towards a production luxury SUV. Aston Martin notes that while it may be a concept car, it is a “new future study” that includes design language that could possibly be seen in production Lagonda models. For that, we’ll have to wait until 2022, the year when Aston Martin plans production on the SUV.
The new Lagonda brand is aiming to be the world’s first zero emission luxury brand. Andy Palmer, Aston Martin’s President and Group Chief Executive Officer said: “The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce. This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab.”