Aston Martin’s high-performance SUV has a new celebrity face.
As luxury performance SUVs from all over the world begin to assume their magnified role as the heroes of many luxury automotive brands, they enter a highly innovative and highly competitive segment of the automotive industry, with each entrant into the category vying to be more powerful, more luxurious, and more stylish. Aston Martin’s DBX707 boasts an incredible 697 horsepower, and to help get the word out about its high-speed exploits, Aston Martin has enlisted the help of British actress Felicity Jones in its latest campaign.
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The new short film features the Jones delivering a monologue as the Aston Martin DBX 707 appears on screen showing off its world-class performance capabilities and classic British style. The car is finished in British Racing Green with sleek black accents and paired with the British celebrity appearance as well as the British setting for the production, the new campaign celebrates the heritage of the Aston Martin brand in its home country. The campaign has been launched on Aston Martin’s social media platforms and marks the start of the “Power.Driven.” slogan since the launch of Aston Martin’s new “Intensity.Driven.” brand identity earlier this year.
Source: Aston Martin
