Design your dream Aston Martin to the smallest detail with the brand’s new virtual configurator.
With supercars becoming much more customizable from the factory to fit a customer’s wants and needs, manufacturers are taking a swing at modernizing virtual configurators. Aston Martin is proud to announce its new virtual product configurator featuring its line of performance luxury vehicles. The new Aston Martin configurator is simply laid out and organized for an easy-to-use user experience. For customers who wish to create a unique Aston Martin, the configurator also offers a full suite of personalization, including unique options and an extensive selection of paints, leathers, and alcantaras. Offering immersive 3D Ultra High Definition environments, the Aston Martin configurator provides customers with the ability to zoom in on the fine details of the car, which can then be viewed in a cinematic video that clearly shows the full exterior and interior specification chosen. A choice of beautiful backdrops, from a studio environment to real locations helps customers visualize their perfect car.
This new, streamlined customer journey can even pick up the exact specification of a car that a customer has seen in an advertisement, recreating the exact look of the selected car. The configurator is designed to engage, excite and enable the brand’s customers, wherever they are in the purchase journey. At any point in the online process, they will be able to switch to personal interaction and schedule an online session with their local dealer who can assist with their configuration. Customers and fans can download a personalized brochure of their configuration, share their favorite configurations to social media and also choose to book a test drive at any point in the process. Discover the all-new Aston Martin Configurator by clicking the link below.