Audi continues one of its premier sports partnerships.
While it isn’t as popular in the States as it is elsewhere, soccer is one of the most celebrated and popular sports in the world, and the game has made international superstars out of athletes, as well as some of the world’s most passionate, loyal fans. In North America, Major League Soccer has been bringing the sport to prominence with teams in the United States and Canada, and Audi has announced the renewal of its multi-year partnership with Major League Soccer after celebrating ten years of the collaboration.
The renewal means that Audi is set to remain MLS’s Official Automotive Partner, and as a prominent partner for the league, Audi will also be highly present in some of MLS’s most intense and competitive moments as the years go on.
To celebrate the partnership as it currently stands, as well as its renewal, Audi created a 30-second spot called “The Assist,” which is debuted during the Audi 2025 MLS Cup Playoffs Wild Card Matches on October 22. Starring Audi’s flagship all-electric model, the Audi RS e-tron GT performance, the advertisement will air exclusively on Apple TV during the MLS Cup on December 6.
In addition to the league, Audi’s partnership with MLS includes participation with specific teams and their local activities, meaning Audi has a front-row seat to cultivating love and passion for the iconic sport of soccer among new fans throughout the United States and Canada. With a strong partnership already, the continuation of Audi’s partnership with MLS is an exciting new chapter in the story.
Image Source: Audi
