Bentley basks in the glow of its home country’s acclaim.
Bentley is, without a doubt, one of the most quintessential names in British automotive luxury, and with it being founded in 1919, it’s also one of the most historic. Today, Bentley features a comprehensive lineup that sets standards when it comes to automotive luxury, with the Continental GT and GTC showing off comfort, performance, and driving pleasure, the Flying Spur being an elegant and spirited luxury sedan, and the Bentayga and Bentayga EWB offering style, the everyday usability of an SUV, and some of the most opulent, daring, and innovative luxury Bentley has to offer.
This year, Echo Research, a renowned international market research firm, continued to run the UK’s longest-running study of corporate reputation, the Most Admired Companies Study, which dates back 30 years, and studies 250 British brands in 25 sectors. Industry executives rate brands based on 13 different criteria, and Bentley is proud to announce that for the second year in a row, it’s earned the title of being Britain’s Most Admired Automotive Manufacturer.
One of the most notable reasons why Bentley has earned this distinction in the survey include the ambition and commitment to its radical Beyond100 strategy, whose implementation is already in full swing and whose goal is to transform Bentley’s approach to sustainability across the brand, from the cars themselves to the methods and materials with which they are produced.
Out of the 13 criteria by which Bentley was judged, it ranked number one in 8 of them. These were: Quality of Products and Services, Quality of Management, Financial Soundness, Capacity to Innovate, Long-term Potential, Inspirational Leadership, Ability to Attract and Retain Talent, and Competitiveness. With such a respected and important accolade to its name for the second consecutive year, Bentley looks forward to continuing its incredible success.
Image Source: Bentley