By Tyler Rampersaud – September 30, 2026
Alfa Romeo’s New Concept Car Is Called The Cuorerosso
Alfa Romeo recently teased a new concept car, which is set to be unveiled at the Paris Motor Show and is said to preview the future design direction of the brand. Now, the manufacturer has revealed the name of the upcoming concept: Cuorerosso. Translating to “red heart,” the name seeks to bring together two of the most important symbols of Alfa Romeo’s heritage: the color red and the concept of “heart,” nodding to the passion and spirit present throughout the manufacturer’s legacy. Alfa Romeo says that the upcoming Cuorerosso is designed with the priority of exciting the driver. According to the brand, owning and driving an Alfa Romeo is an emotional decision and experience, in which the owner connects with the car and experiences genuine love for the vehicle and the brand. Honoring the relationships that Alfa Romeo drivers have with their cars, the Cuorerosso is created with the manifesto that driving should retain feeling. With an instinctual and visceral experience as its mission, the upcoming Alfa Romeo Cuorerosso concept car is the first look at an exciting future for the historic marque. The Paris Expo Porte de Versailles will be the venue at which the new Cuorerosso concept car is unveiled, and it will be displayed in Hall 4 from October 12 to October 18. Evolving Alfa Romeo’s stunning design and lineage of beautiful, spirited Italian luxury performance cars, the Cuorerosso is the start of an intriguing new chapter. View All Alfa Romeo For Sale Image Source: Stellantis