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Lacoste and Alpine Unveil a Bold A290 Rallye One-Off

By Khris Bharath –  June 30, 2026

Lacoste and Alpine Unveil a Bold A290 Rallye One-Off

Lacoste and Alpine revealed a one-off A290 Rallye, alongside a co-branded capsule collection, marking the second major fashion partnership for the French automaker in recent months. Back in May this year, Alpine announced Gucci as the title partner of its 2027 Formula 1 program. This latest project instead explores Alpine's competition heritage through one of France's most recognizable fashion houses, with a car that sits within a French rallying lineage that goes back decades. The Alpine A110 from the 1960s remains one of rallying’s all-time greats. Dubbed "Beware of the Crocodile," the one-off is based on the A290 Rallye, which is Alpine's most competition-focused version of the all-electric A290, developed for customer rallying. It features a reinforced chassis, rally-specific suspension, wider tracks, upgraded brakes, and dedicated competition software calibration, turning the compact electric hatchback into a purpose-built rally machine.  <- Gallery -> The white bodywork carries Alpine and Lacoste logos, including backlit ones where you’d typically find rally lights upfront, with the raw carbon finish prominently visible on both bumpers. But the highlight by far is the translucent, ruby-red crocodile head that appears to sit atop the rear parcel shelf, the most literal expression of the Lacoste partnership on the entire car. Other highlights include the Lacoste name spelled out in the front bumper, along with color-matched white wheels, which further help this one-off stand out. Step inside and the tone shifts entirely: a monochrome red cabin, drawn directly from the red of Lacoste's crocodile logo. Lacoste's signature petit piqué fabric covers the seats and door panels, embroidered by Potencier, the workshop responsible for the brand's iconic polo shirt crocodiles, while 3D-printed lattice structures from ERPRO reduce weight in the rally seats without sacrificing comfort.  The aforementioned capsule collection, including Polo shirts, T-shirts, lightweight technical pieces, and accessories, combines Lacoste's petit piqué heritage with Alpine's motorsport detailing, translating the car's red-and-white livery and crocodile branding. This collaboration, though, extends beyond the car itself. A short film titled "The Test" stars Pierre Niney, Lacoste ambassador and co-founder of Ninety Films, alongside current BWT Alpine Formula One driver and fellow Lacoste ambassador, Pierre Gasly. With 290 crocodiles reportedly hidden throughout the design, this one-off A290 Rallye combines Alpine's motorsport heritage and French motorsport tradition with contemporary fashion. View All Supercars and Exotic Cars for Sale  Images: Alpine

Gucci Enters Formula 1 In 2027 As Title Partner Of Alpine

By Tyler Rampersaud –  May 27, 2026

Gucci Racing Enters The Formula 1 Grid In 2027

Gucci is one of the most iconic, celebrated, and historic fashion houses in the world, with couture that has defined eras and a decades-long standing as a mainstay in pop culture. However, the legacy brand has entered a bold new era under the artistic direction of Demna Gvasalia, known previously for his iconoclastic tenure at Balenciaga, and for a house he founded, Vetements. Demna’s recent appointment as Artistic Director of Gucci was major news throughout the fashion world, and in the role, he’s already created several head-turning moments for the brand, like its recent Resort 2027 runway show, which took over Times Square in New York and had Tom Brady, among other celebrities, walk the runway. The latest move from Gucci, however, is especially interesting, as the Italian luxury house will be entering the Formula 1 grid come 2027. Dubbed “Gucci Racing,” the foray into motorsport comes through Gucci’s Title partnership of the Alpine Formula 1 racing team. Automotive collaboration is no stranger to Gucci, as the brand helped create a rare special edition Cadillac Seville in the late ‘70s and early ‘80s, and also worked with Fiat in the early 2010s on a luxe Gucci variant of the iconic Fiat 500. View this post on Instagram A post shared by GUCCI (@gucci)   During his time with Balenciaga, Demna also launched a collaboration with Lamborghini, including ready-to-wear and a Lamborghini version of one of the house’s iconic handbags. The ‘Gucci Racing Alpine Formula One Team,’ as it will be called from the 2027 season, however, promises to be an even greater effort. It’s the first time a luxury fashion house will be the title partner of a Formula 1 team, and Gucci Racing is set to be a “new business and experiential platform built around the values of performance, precision, discipline and excellence at the intersection of luxury and sport.” Set to compete in Gucci colors, the collaboration was announced with a covered F1 race car, and the cover features Gucci’s iconic combination of black and gold, as well as its signature red and green webbing. With over a hundred years of history as a luxury fashion empire, and Alpine’s own decades of motorsport legacy with some of racing’s greatest icons, the new Gucci Racing partnership with Alpine promises to bring even more excitement to the Formula 1 grid come the 2027 season. View All Luxury & Exotic Cars For Sale Image Source: Alpine

The sleek Black Alpine A110 sports car, an Art Car masterpiece, proudly displays "Monochromatic" on its rear. It's parked on a glistening wet road, viewed from behind in stunning elegance.

By Tyler Rampersaud –  November 25, 2024

Alpine Reveals New A110 Monochromatic Art Car

Alpine celebrates the beauty of grayscale. The Alpine A110, despite not being available in the United States, is one of the world’s most iconic sports cars, with a unique look, a long legacy rooted in French motorsport, and an exciting driving experience. However, at a recent event in Paris, the Alpine A110 took on a new artistic twist, as Alpine revealed its Art Car 2024, based on the A110. The new art car, designed in collaboration with celebrated Black & White photographer Mathieu Cesar, is a monochromatic rendition of the Alpine A110 that gives an illusion of the car being a stunning black-and-white photograph. The monochromatic body features artistic shading, exploring the surprising range of grayscale colors to create the unique visual effect. Another technique used to create the look of the Alpine A110 Monochromatic was the use of 3D printing, which was used to create the look seen on the back rests and door trims. In addition, the interior features aluminum elements, combining the motorsport inspiration of the A110 with the artistry of the monochromatic car. With a unique artistic reimagination, the new Alpine A110 Monochromatic is a bold, artful statement in a sports car. View All Alpine A110s For Sale Image Source: Alpine

Alpine presents Alpenglow HY6 with the brand's first 6 cylinder hydrogen engine

By Tyler Rampersaud –  October 14, 2024

Alpine Unveils New 740HP Hydrogen Alpenglow HY6 Supercar

Alpine’s new supercar is the cutting edge of hydrogen innovation. Years ago, the French manufacturer Alpine introduced the Alpenglow, its bold vision to evolve its longstanding racing legacy with a hydrogen-powered supercar. However, it quickly turned the Alpenglow into a reality, introducing a rolling Alpenglow prototype with a four-cylinder hydrogen combustion engine. Now, Alpine is wowing again at the Paris Motor Show, introducing the latest Alpine Alpine Alpine HY6 prototype. As its name suggests, the new Alpenglow HY6 features the manufacturer’s first hydrogen combustion six-cylinder engine, which, compared to the previous Alpenglow’s 340 horsepower, pumps out a massively-improved 740 horsepower, revving to 9,000 rpm. Retaining the Alpenglow’s signature blue carbon fiber bodywork, the design of the new HY6 version is modified to accommodate the 3.5-liter twin-turbocharged V6 engine, which is sizable compared to the previous 2.0-liter turbocharged four-cylinder unit. Bridging the gap between the reduced emissions of hydrogen power and traditional combustion engines, the Alpine Alpenglow uses three hydrogen tanks to fuel a combustion engine, which preserves the feel and thrill of a combustion-powered supercar, with more power, efficiency under heavy loads and reduced cooling requirements compared to hydrogen fuel-cell electric vehicles. With its longstanding legacy in racing and pursuit of innovation in hydrogen-powered mobility in the performance world, the hydrogen-powered Alpine Alpenglow sits alongside Alpine Racing’s aspirations to enter hydrogen-powered cars into the 24 Hours of Le Mans in 2028 and onwards. View All Luxury & Exotic Cars For Sale Image Source: Alpine

Alpine A110 R Ultime, the most high performance production car A110 ever created by Alpine (4)

By Tyler Rampersaud –  October 14, 2024

Alpine Reveals The New 1-of-110 A110 R Ultime

This is the performance pinnacle of Alpine’s sports car icon. While their cars aren’t sold stateside, Alpine is well known among enthusiasts for its longstanding racing legacy and its Alpine A110 sports car, inspired by the French manufacturer’s decades of motorsport icons and celebrated sports cars from decades past. However, at this year’s Paris Motor Show, Alpine revealed the sportiest version of the Alpine A110: the Alpine A110 R Ultime. Like the rest of its lineup, the performance car isn’t coming Stateside, but even those in Europe will only see 110 examples of the car made, each for a price that roughly equates to $289,000. Setting it apart from the standard A110 are improvements like its 345 horsepower and 310 lb/ft of torque, a launch control function, aggressive aerodynamics, added downforce, and added personalization factor. The car is available with two grades: Atelier and Atelier Sur Mesure, collaborating with names like Poltrona Frau and Sabelt for an added library of finishes inside and out. 27 exterior colors are available, along with four Alcantara upholstery colors for the Atelier grade. Atelier Sur Mesure adds 9 additional Alcantara colors and 10 colors of leather. A special “La Bleue” launch configuration will see 15 examples made, making it the most unique Alpine A110 R Ultime bunch. However, its incredible personalization and more sporty character than any A110 before it makes the A110 R Ultime one of the best Alpine sports cars yet. View All Luxury & Exotic Cars For Sale Image Source: Alpine

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By Tyler Rampersaud –  September 20, 2024

Zagato Showcases The AGTZ Twin Tail With Couture At Chant...

Racing legacy and avant-garde style meet at Chantilly. Zagato and La Squadra’s new AGTZ Twin Tail is a collector-grade masterpiece of automotive design, using the modern-day Alpine A110 to evolve and pay homage to an iconic moment in Alpine’s longstanding racing legacy. Inspired by the historic Alpine A220 race car, and its transformation from a long-tail to a short-tailed race car, the AGTZ Twin Tail is described as “one car with two souls.” The performance car boasts transformational bodywork, with owners able to enjoy their AGTZ Twin Tail as a long-tail or a short-tail supercar. Production has already started on the AGTZ Twin Tail, and the order book for the unique collector-grade supercar is filling up fast. However, its appearance at the Chantilly Arts & Elegance Richard Mille is generating even more buzz. Combining unique supercar design from Zagato with high fashion, Vionnet Paris accompanied the car with four dresses whose designs reflected design elements and motifs of the automotive world. Four dresses were chosen from two different collections, curated because of their three-dimensional design that reflects the duality and dynamism of the AGTZ Twin Tail’s changeable design. The reflective and fluid fabrics the dresses are made out of also evoke the metallic look and contours of the car’s bodywork. Both brands with longstanding legacy, timeless elegance, and modern excellence, Vionnet Paris and the new Zagato AGTZ Twin Tail made a splash as this year’s Chantilly Arts et Elegance Richard Mille. View All Luxury And Exotic Cars For Sale Image Source: Zagato

ALPINE A110 GT

By Tyler Rampersaud –  July 24, 2024

The Alpine A110 Will Star In The New Largo Winch Movie Wi...

The iconic French supercar makes a cinematic splash. While it doesn’t sell cars in the States, there’s no doubt that Alpine is an iconic manufacturer with a longstanding and respected racing legacy and a legendary heritage of sports cars. The modern-day Alpine A110 is a beautiful and unique performance machine, with a mid-mounted engine and rear-wheel drive that imbues it with driver-focused character. Its instantly recognizable looks, French racing heritage, and sporty personality make it perfect for its latest cinematic role, which will see the Alpine A110 starring in the next installment of the Largo Winch film series. A French action thriller series, the Largo Winch series stars actor Tomer Sisley as the eponymous main character. Directed by Olivier Masset-Depasse, the new film, Largo Winch: The Price of Money, will be full of action, with the iconic Alpine A110 sports car right in the middle of it, finished in the elegant Thunder Grey Color, racing through the snow, nodding to Alpine’s heritage as a brand. The movie will chronicle an international adventure in which Largo Winch finds his kidnapped son, and in it, he will face James Franco. In France, the movie will be released on July 31. Largo Winch: The Price of Money is a must-see for moviegoers who love action-packed thrillers and those who want to see an iconic sports car in action. Finance An Exotic Car For Sale Image Source: Alpine

ALPENGLOWTEASER(16 9)

By Tyler Rampersaud –  April 11, 2024

Alpine Will Debut The New Dynamic Alpenglow At Spa-Franco...

Innovative hydrogen power takes to the track. While the iconic brand doesn’t currently sell vehicles in the United States, automotive enthusiasts all over the world have celebrated Alpine for its racing legacy and history of iconic sports cars, and the new Alpenglow is a bold vision from Alpine of the future of high performance and racing machines. The concept version of the Alpenglow was first revealed in 2022, presenting a vision for a race car that was powered by hydrogen, and now, Alpine is proudly announcing that the first dynamic version of the Alpenglow is set to be revealed soon in a race track debut. The new car features a hydrogen-powered internal combustion and an all-new design, and its debut is set to take place on May 10. The venue for the debut is one of the world’s most revered and iconic race tracks: the Circuit de Spa-Francorchamps in Belgium. Known for its challenging bends and dramatic changes in elevation, the new dynamic Alpine Alpenglow will be revealed ahead of the 6 Hours of Spa-Francorchamps race on May 10, and on May 11, the Alpenglow will show off its own performance by taking to the circuit itself. With a new innovative hydrogen-fueled powertrain and a radically futuristic approach to automotive performance, the reveal of the new dynamic Alpine Alpenglow may be the automotive world’s first look at the next generation of performance cars, supercars and race cars. View All Exotic Cars For Sale

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By Tyler Rampersaud –  February 23, 2024

The New AGTZ Twin Tail Supercar Has A Detachable Long Tail

This historically-inspired new supercar has the ability to transform. Zagato has been known and celebrated for decades for creating avant-garde and striking automotive creations, and its latest, the new AGTZ Twin Tail, is a collaboration between Zagato and La Squadra, a renowned supercar distributor based in Katowice, Poland. Inspired by the forgotten Alpine A220 race car, which in the 1960s had hopes of winning the 24 Hours of Le Mans, the unique design of the AGTZ Twin Tail is inspired by the story of the A220’s designers reviving the car by shortening the tail. Based on the modern Alpine A110, only 19 examples of the AGTZ Twin Tail will be made, priced at roughly $703,000 each. The unique aspect of the AGTZ Twin Tail is not only its historical inspiration, or its bespoke Zagato-penned look, but the fact that it combines two silhouettes in one. The long tail is removable, meaning that rather than cutting off the tail, the way it was done in the 1960s, the owner is able to detach and replace the tail at their whim. At the I.C.E. St. Moritz, the history of the A220 will be celebrated with classic examples of the car, in both its short and long-tail forms, being displayed at the Concours event. However, the AGTZ Twin Tail is set to make its full public debut in May 2024 at Lake Como, with customer deliveries set to begin in October. With this stunning new supercar, Zagato and La Squadra celebrate racing history and stunning design in an ingenious way. View All Exotic and Luxury Cars For Sale Image Source: Zagato

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By Tyler Rampersaud –  October 19, 2022

Alpine x Lapierre Create A New Collaborative Performance ...

It has two fewer wheels, but just as much legacy. French sports car manufacturer Alpine has spent decades building a reputation as a purveyor of unique, fun, and dynamic cars that exude the philosophy of French performance, and with its current A110 sports car, it proudly continues building that legacy. While in a different realm, the Lapierre bike brand is similar, with a strong foothold in the world of French cycling, and decades of legacy behind it as well, making the two brands perfect synergetic partners for a new bicycle project. MUST READ: Shop Porsche’s Newly Updated 2022 eBike Collection, Inspired By The Electric Taycan Named the AIRCODE DRS Alpine, Alpine and Lapierre’s collaborative bike is a stunning carbon fiber bike made for speed and performance, not unlike an Alpine car. With bodywork finished in Alpine’s signature blue, the bike is constructed from three kinds of unidirectional carbon fiber, and to honor the Alpine A110 R, made with similar values, the bike is limited to 110 units worldwide and is available at selected Lapierre stores. The price is 9,000 Euros, which roughly equates to $8,790 with current exchange rates, and that price includes VAT. If you’re ready to put the pedal to the metal on a different kind of Alpine, this is the bike for you. Source: Alpine

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