Bugatti has just opened its first dedicated showroom in mainland China. Located in the heart of Shanghai, the nation’s financial capital and one of the world’s most progressive cities, this new space is a sign of Bugatti’s deepening roots in a market that’s become one of its most passionate.
The company’s long-standing partnership with Kingsway Apex, covering both mainland China and Hong Kong, has been central to building Bugatti’s presence in Asia. VIP clients and select media got a first look at a space that meets Bugatti’s global standards, blending minimalist sophistication with the brand’s design-inspired DNA. Also making its China debut was a 1-of-40 Bugatti Divo. Each carries an $8 million price tag and is powered by Bugatti’s legendary quad-turbocharged W16.
Top executives, including Mate Rimac, CEO of Bugatti Rimac, and Hendrik Malinowski, Managing Director of Bugatti, attended the launch, highlighting how crucial this market is to Bugatti.
“With the unveiling of the Tourbillon in China earlier this year, we have witnessed an incredible passion for Bugatti hypercars since the Veyron, which celebrates its 20-year anniversary, and an exceptional appreciation for engineering artistry. Shanghai – a city where tradition and innovation converge – is the ideal location for our first brand showroom in mainland China. This new space has been designed as a destination where clients can have a taste of the unparalleled experience we champion for all over the world.”- Hendrik Malinowski, Managing Director at Bugatti.
Bugatti also used the occasion to preview its Bugatti Home collection, designed in partnership with Luxury Living. Pieces like the TYPE_3 sofa finished in Voltaic Blue with the ‘EB’ logo, the TYPE_14 rug that takes inspiration from Bugatti’s hypercar lineup, and the TYPE_11 side table, which follows the brand’s characteristic ‘C’ curve. From the stitching to the color palette, every detail reinforces what Bugatti stands for: engineering excellence and exquisite craftsmanship coming together.
The Chinese automotive market remains the largest and one of the most dynamic in the world, with about 31 million passenger vehicles sold in 2024. The luxury segment alone is worth more than $150 billion. While domestic brands have grown and are increasingly becoming well known globally, a traditional legacy brand like Bugatti continues to hold its ground, because for Chinese collectors, the French marque represents something no startup brand can match: provenance and heritage.
The Shanghai showroom cements that connection and is a space where customers can not only specify their own bespoke future creations, but also closely engage, visualize, and preview the vast selection of options and materials that Bugatti offers.
Source: Bugatti
