As the luxury car space continues to grow, customization has become one of the main pillars of its success. Every major player in this field has expanded their personalization offerings over the last decade to flex their craftsmanship prowess while allowing customers to commission unique machines. Today, Maserati announced that it will expand its tailor-made offerings via its new Officine Fuoriserie Maserati.
Nestled within the carmaker's Modena plant, this new workshop is where vehicles will be customized beyond the brand's standard options list. According to Maserati, it plans to offer two customization levels, the first being an expanded catalog of extras. The Trident sees this as a way to create themes or build cars following a particular vision.
For example, Maserati developed two collections, Collezione Corse and Collezione Futura, focusing on the brand's history by incorporating liveries used in famous racecars and paint hues from the brand's past. The second collection takes an entirely different approach, instead focusing on the future by incorporating modern materials and creating a more contemporary aesthetic.
However, for those for whom even this expanded options list isn't enough, Maserati plans to offer the possibility of creating one-of-one builds. This grants customers even greater flexibility, with the marque taking on more ambitious projects defined by their bespoke components.
To showcase what it's capable of, Maserati unveiled the MC20 Cielo "Less is More…?." The Bauhaus art movement heavily inspires this one-off supercar and sports a tailor-made livery. Its matte Blu Corse paint sports dots, lines, triangles, and rectangles, getting much closer to being art on wheels than just a personalized exotic.
As a history-focused brand, this one-off project utilizes colors from Maserati's past. For example, its Rosso Capannelle Gloss details pay tribute to some of its early racing cars. The Modena emblem inspires its bright Giallo Avia Pervia Gloss accents, while the inclusion of Bianco Audace is a subtle nod to the MC20's launch color. The subtle details work into this car's interior and its multi-spoke wheels.
The often unspoken benefit of these tailor-made programs is the relationship between the brand and the customer. These projects can sometimes take years to complete, from concept to production, and by having the carmaker heavily involved in the process, you don't just get to build a one-of-one; you get to collaborate directly with the people who designed and built your car.
