For those of us who grew up memorizing option codes, engine notes, and the subtle differences between air-cooled eras, the holidays usually turn into an excuse to lean a little harder into our obsessions. Porsche Design fits perfectly into that mindset. When Ferdinand Alexander Porsche launched the brand in 1972, it was about applying the same clarity of purpose found in a 911 to everyday objects. Strip away anything unnecessary, keep what works, and let function lead the way. That thinking has aged incredibly well, especially as Porsche Design continues to sit somewhere between performance hardware and understated style, never fully drifting into fashion, never feeling stuck in the past.
That philosophy comes through clearly in this year’s Porsche Design Holiday Gift Guide. The eyewear feels like a natural place to start, with familiar styles like the P’8478 and P’8479 sunglasses showing up in finishes like blue, rose gold, and red that add personality without losing their technical edge. The watches, however, are where Porsche Design truly resonates with longtime enthusiasts. The Chronograph 1, whether in all black, Utility spec, or the 1975 Limited Edition, could only come from someone who cared more about legibility and balance than trends. Even the Roadster Aluminum luggage follows that same sense, with clean surfaces and materials that feel closer to motorsport than luxury travel.
The Porsche x SMEG appliances bring a bit of Stuttgart into the kitchen without feeling gimmicky, while the Porsche x Norrøna outerwear is heavily into real-world performance, with insulated jackets and pants you’d actually want to wear while skiing on the slopes. The smaller accessories include 911 and RS 2.7 ornaments, a thermal travel mug, an umbrella, a yoga mat, and a simple crest cap. Taken as a whole, the Porsche Design Holiday Gift Guide reads less like a wish list and more like a snapshot of how Porsche people live.
Eyewear
P’8479 Sunglasses in Rose Gold
P’8478 Sunglasses in Blue
P’8943 Sunglasses in Gold
P’8969 Sunglasses in Red
Watches
Chronograph 1 – All Black Numbered Edition
Chronograph 1 Utility – Limited Edition
Chronograph 1 – 1975 Limited Edition
Luggage
Roadster Aluminum Trolley L
Roadster Aluminum Trolley M
Roadster Aluminum Trolley S
EBike
Porsche eBike Cross Performance EXC
Porsche x SMEG
Bean-to-Cup-Coffee-Machine 917 Salzburg
Blender
Fridge
Kettle
Porsche x Norróna
Ski Jacket
Ski Trousers
Midlayer Jacket
Ornaments
Christmas Tree Decorations, Collector's Edition No. 6
Christmas Tree Decorations, Collector's Edition No. 5
Accessories
Thermal Travel Cup 917 Salzburg
Yoga Mat
Umbrella
Porsche Crest Hat
