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McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Andrew Nabors – July 23, 2018

NHTSA Recalls Just Two Bugatti Chirons in US

If you have the means to purchase a new 2018 Bugatti Chiron, it comes with certain services not offered by any other brand. Their flying doctors will travel anywhere except Antarctica to diagnose and repair your car. So when it comes to customer safety, they are willing to go to extreme measures. That is why the side airbags have endured multiple tests. But a new heat shield designed to keep your arm hair intact has allowed some of the gunpowder to burn the seats when the bags go off.How To Perform A $21,000 Bugatti Oil ChangeThe NHTSA report says only two cars in the US have the updated design, so the Bugatti Flying Doctors are en route. The seats will be flown back to the factory in France to receive a new design. The report says "Burn hole in the side airbag could be found following deployment in certain conditions because a heat shield may have been installed in an incorrect position. The population was determined for all delivered cars where the side airbag module has been produced by one individual worker in 2017. After the first test showing a wrong assembly, all other production cars in our possession have been completely checked." Kudos to Bugatti for volunteering this information, customer safety is one of their top priorities, so click the link below to experience one for yourself.Your Bugatti Chiron Is Here

By Andrew Nabors – July 18, 2018

James Glickenhaus Unveils the Retro SCG006

We literally bumped into Mr. Glickenhaus at the Amelia Island Concours this year. He told us something new was in the works. We figured it would be an evolution of his SCG003, but this one took us by surprise. Uploaded to Facebook this morning are the first renderings of the SCG006. This retro ride will have a carbon fiber body with the Corvette Z06's supercharged V8.His team at Scuderia Cameron Glickenhaus never does anything arbitrary. Every inch of this car is modeled and tested in a virtual world before the first part is made. At first glance, we see strong Ferrari and Pininfarina influences along with exhaust from the Corvette Mako Shark concept. 1961 Mako Shark Corvette Concept With Its Designer Bill MitchellPricing will start at $250,000, and each car will have a 17-digit US VIN. The LT4 engine is easily capable of 1,000 horsepower with a weekend of upgrades, so we hope those headers will be made of titanium. A retro roadster with modern power and aerodynamics? Sign us up! Stay with us for more updates from SCG.Exotic Cars For Sale

By Andrew Nabors – July 17, 2018

Ford Is Planning to Re-Open GT Applications

One of the best ways to sell a car is to tell someone they can't have it. That bit of genius was relayed to me from one of our clients who has a keen sense of what a true buyer is willing to do. Just like Ferrari did with the Enzo and the LaFerrari, you can't simply walk into a Ford Dealer and order your Ford GT. The application process for the first batch of 750 cars involved videos, a background check, and other research done by Dearborn.Accepted for a 2017 Ford GT, Including OptionsThis was done to make sure the buyer would be a good brand ambassador for the Blue Oval's supercar. Nevertheless, over 6,000 people applied to be one of the chosen. And it looks like they will have a chance to try again, as reported by MotorAuthority. It might seem silly to make us do it all over again, but it levels the playing field for those looking to spend $450,000.It might be pure speculation, but a new Heritage Edition might be the reasoning behind it. The 2017 example was black, 2018 was red, so the 2019 car will likely revive the Gulf racing blue and orange livery. Given the car's incredible performance on the world stage, we wonder who will be accepted this time around. Tell us what you think of the Ford GT, or find a great deal on a pre-owned one in the link below.Find Your Ford GT HereWhat's the Price of the New Ford GT? Find Out Here!

By Andrew Nabors – July 17, 2018

Rolls-Royce Sees Strong Start in 1st Half Sales of 2018

For the 1st half of 2018 Rolls-Royce has reasons to celebrate. Global demand for their fine motorcars is up by 13% YTD. Their press release says China and the Middle East are proving to be strong markets, who have accepted the 8th generation Phantom with open arms. The Wraith, Dawn, and Ghost have seen nice gains thanks to the Black Badge program, I hope mine is arriving soon.Rolls-Royce Cullinan Revealed, Most Luxurious SUV Money Can BuyThe Black Badge is aimed at a younger demographic, and it has shaken off the image of an old-world aristocracy. The assembly plant at Goodwood has hired 50 fulltime skilled workers to account for increased production. This brings the factory workforce up to over 1,800 people. Work continues on the Home of Rolls-Royce, with a new gated parking lot adding 500 spaces close to the factory.CEO Torsten Müller-Ötvös said: "This is a very encouraging half-year result; it is a testament to our incredibly skilled and dedicated team at Goodwood and underlines the trust and loyalty of our customers worldwide. Across all models, customers can see how our innovation and engineering excellence are continually redefining super-luxury motoring. They can also be assured of our long-term vision and commitment to sustainable growth through investments in our people and the home of Rolls-Royce." If you want to get in on the action, click the link below and stay with us for all your Rolls-Royce news.Find Your Rolls-Royce Here

By Andrew Nabors – July 16, 2018

Ferrari History, Facts & Everything you Need to Know

How much is a Ferrari? A new Ferrari starts at $202,723. The Ferrari California T is the most affordable model. It has a twin-turbo V8 and a convertible hardtop. They are capable of going 196 mph with the top up, after hitting 60 mph in only 3.3 seconds. The engine makes 553 horsepower and sends it to a dual-clutch automatic transmission. A new Ferrari 488 GTB has a starting price of $245,400. It has a twin-turbo V8 mounted behind the driver. The most powerful Ferrari is the F12berlinetta. It has 731 horsepower for $319,995. In 1962 the price of a Ferrari 250 was $18,000. The 365 GTB/4 had a base price of $19,700. Prices may have changed but performance is still the top priority. What was the first Ferrari? The first Ferrari was 1947 125 S. It was powered by a 1.5-liter V12 engine. It was a two-seat sports car with a tube frame chassis. It also had one of the first production five-speed transmissions to be offered. This helped the V12 deliver acceleration at any speed. Only three cars were built that year, which makes it one of the rarest cars ever built. How many Ferrari are made each year? Since 2013, Ferrari has built 7,000 cars each year. In the 1990s they built around 4,000 cars yearly. Production reached 5,000 in 2005. But the management decided to cap the number at 7,000 to preserve the build quality and demand for the brand. Ferrari production numbers 1947: 3 1948: 5 1949: 21 1950: 26 1951: 33 1952: 44 1953: 57 1954: 58 1955: 61 1956: 81 1957: 113 1958: 183 1959: 248 1960: 306 1961: 441 1962: 493 1963: 598 1964: 654 1965: 740 1966: 665 1967: 706 1968: 729 1969: 619 1970: 928 1971: 1,246 1972: 1,844 1973: 1,772 1974: 1,436 1975: 1,337 1976: 1,426 1977: 1,798 1978: 1,939 1979: 2,221 1980: 2,470 1981: 2,565 1982: 2,209 1983: 2,366 1984: 2,842 1985: 3,288 1986: 3,640 1987: 3,902 1988: 4,001 1989: 3,821 1990: 4,293 1991: 4,487 1992: 3,384 1993: 2,345 1994: 2,671 1995: 3,144 1996: 3,350 1997: 3,518 1998: 3,652 1999: 3,669 2000: 3,946 2001: 4,305 2003: 4,283 2004: 4,975 2005: 5,409 2006: 5,658 2007: 6,465 2008: 6,587 2009: 6,923 2010: 6,573 2011: 7,195 2012: 7,318 2013: 6,922 2014: 7,255 2015: 7,664 2016: 8,014 2017: 8,398 2018: 9,251 Who owns Ferrari? Ferrari N. V. is a public company with several large shareholders. Listed as RACE on the New York Stock Exchange, the shareholders are venture capital banks along with family members. Piero Ferrari is the son of Enzo Ferrari and owns 10% of the business. Ferrari has no parent company. It is a publicly owned company with many shareholders. Ferrari was owned by Fiat for much of its history, but the public offering was a great success for the brand. Who makes Ferrari? Ferrari cars are built by the Italian company Ferrari N.V. It was founded by Enzo Ferrari in 1939. They built cars and airplane parts until after WWII. Originally founded in Modena, the operations were moved to Maranello in 1947. How much does it cost to rent a Ferrari? To rent a Ferrari in Nashville from Music City Dream Cars, a weekday rental is $890. For a single weekend day, it is $990. A full weekend package in a Rosso Corsa F430 is $1,790. Some Ferraris can be rented by the hour, but a minimum commitment is needed. Where can I rent a Ferrari? If you would like to rent a Ferrari, Hertz and Enterprise have the ability at some of their locations. Miami: MPH Club. Nashville: Music City Dream Cars has all of Nashville covered. Atlanta: check out Prestige Rentals for a fun weekend. Luxury Hawaii: Luxury Exotic Rentals of Honolulu is a great way to see the island. Las Vegas, a Ferrari 458 Italia from Elite Exotic Rental goes for $1,249 per day. L.A.: Enterprise has cornered the Ferrari rental market in Los Angeles, with rates based on your insurance. Boston: Enterprise rentals. Chicago: Global Exotic has a 458 is 1,599 considering 75 miles a day. Dallas: Exotic Skittles will rent you a 458 for $1,699 per day. Houston: Auto Exotic Rental charges $799 per day with a 2-day minimum San Francisco: Beverly Hills Rental Cars Where is Ferrari made? Ferrari cars are built in the town of Maranello, in Northern Italy. The factory grounds include a museum, restaurant, corporate offices, styling, and even a wind tunnel. If you are planning an Italian vacation, this should be part of your trip. What does Ferrari mean? Ferrari is the last name of the company’s founder. Enzo Ferrari was a racing driver who wanted to build the world’s best car. His racing team was very successful, which led them to build street-legal cars. What is a Ferrari? A Ferrari is a brand of Italian sports cars that have been in production since 1947. They are built by hand in a factory in Maranello. Ferrari cars have V8 and V12 engines with automatic transmissions. The line up consists of the California, 488 GTB, 488 Spider, GTC4Lusso, and the F12berlinetta. How to buy a Ferrari? The easiest way to buy a new Ferrari is to look for your perfect car on www.dupontregistry.com Once you find the car you want, our dealers will be happy to provide leasing or buying options. A lease might be a better option if you don’t plan on long-term ownership. When was Ferrari founded? Ferrari was founded on September 13th, 1939 in Modena, Italy. The original name of the company was Auto Avio Costruzioni. They built aircraft parts and experimental cars before WWII. After the war, the factory was moved to Maranello and renamed Ferrari in 1947. Where is the Ferrari factory? The main Ferrari factory is located in Maranello, Italy. The massive complex has a museum along with a restaurant and gardens. Who invented Ferrari? The Ferrari company was started by Enzo Ferrari in 1939. They invented the first Ferrari car in 1947. Since then Ferrari has grown into one of the largest brands in the world. Where is Ferrari from? Ferrari is from Maranello, Italy. Their headquarters is located at Via Alfredo Dino Ferrari, 43, 41053 Maranello MO, Italy Who is Enzo Ferrari? Enzo Ferrari was an Italian racing driver from the town of Modena. He raced cars for Fiat and Alfa-Romeo before starting his own car company in 1939. He made his name synonymous with power and prestige as the head of the company until his death at the age of 90. How can I go on a Ferrari factory tour? Tours of the Ferrari factory must be scheduled in advance because of the popularity. The tour includes a bus ride of the plant along with the Fiorano race track. Tickets are sold by the museum, which can be contacted by museo@ferrari.com or contact Vivara Viaggi at tel. +39 051 6120818. Visitors must follow the rules of conduct or risk being removed from the premises. What does the SF on the Ferrari shield mean? The Scuderia shield is the logo of Ferrari’s racing team. Enzo Ferrari started a race team long before he went into the car business, and Scuderia Ferrari was a dominant force in the early days of motor racing. The shield is a way for modern cars to celebrate the history of the brand, and it is a costly option that is sought after by collectors. SF means Scuderia Ferrari. Where can I buy a Ferrari? The best place to buy a Ferrari is www.dupontregistry.com There you can search for Ferraris of all types, with prices for every budget. Since 1985, duPont Registry has been helping connect Ferrari buyers with sellers.

By Andrew Nabors – July 12, 2018

Singer DLS Porsche 911 Revealed at Goodwood

Just when we though Singer had built the ultimate Porsche 964, they have outdone themselves again. In a press release earlier today, their "Design and Lightweighting Study" was revealed. Expanding their collaboration with Williams Advanced Engineering, it was inspired by a client to see just how light and fast an air-cooled car can be. One will be on display and the other will participate in the Hillclimb.Singer Vehicle Design Joins Forces With Williams For New PowerThe Porsche 964 is the internal codename for the 1989 to 1994 model-year 911. Singer doesn't build new ones, their goal is to restore originals beyond what anyone thought possible. We saw an example of their workmanship at the Amelia Island Concours earlier this year, and it was a carbon fiber masterpiece. It was powered by Williams' latest 4.0L flat six. Top Gear already got their hands on it, so tell us what you think of the latest Singer in the comments below.Find Your Porsche 911 Here!

By Andrew Nabors – July 12, 2018

Noble's New M500 Uncovered At Goodwood

Spectators at today's Goodwood Festival of speed will be waiting for the Noble M600 to run up the hill. It is an amazing machine with a price tag worthy of its performance. If you don't have $396,550 saved up, Noble has something new in their paddock. The new Noble M500 was shown for the first time this morning.Noble Speedster 600 Prototype Heads to ProductionThis prototype represents the shape of the final design. It does away with traditional Noble styling elements to present a new design language. Ford supplies their EcoBoost V6, in the 550 horsepower tune as the Ford GT.It will be their first dual-clutch automatic, another plus for buyers who cant handle the M600's third pedal. They did not mention a price on their Facebook page, so as soon as production begins you will see it here on Autofluence.Browse Noble For Sale

By Alyssa Mammano – July 11, 2018

Derek Jeter Lists Waterfront Castle for $14.75 Million

Former Yankees shortstop and famed baseball legend Derek Jeter has just listed his waterfront castle on the New York/New Jersey border for $14,750,000. The property is indeed magical, as the listing states, with a total of five kitchens, six bedrooms and a dozen bathrooms. Commanding nearly 700 feet of waterfront shoreline and encompassing a total of 12,590 square feet of living space, Tiedemann Castle, as it's lovingly known, holds a special place in Jeter's family history. His grandfather grew up on the estate when the Tiedmanns adopted him during the 1950s and Derek Jeter purchased the property from them in 2003. The following year in 2004, Jeter bought a second parcel from the Tiedmanns, bringing the total acreage of the property to just over four acres. Over the past 15 years of ownership, Jeter has thoughtfully restored the estate beyond its original grandeur to highlight custom wood detailing, ornate ceilings and modernized cabinetry in keeping with the traditional style of the historic 103-year-old home. The estate even features a replica Statue of Liberty. A six-foot stone wall encircles the compound, which has three total structures: the main house, guest house and pool house. Extensive, lush greenery has been meticulously maintained to frame the breathtaking lake views. The grounds also include a lagoon, boat house and infinity pool to complement the wood-burning fireplace in the outdoor kitchen. View The Worlds Coolest Cars For Sale Indoors, there's a game room, elevator and a widow's walk that overlooks the glistening lake. Entertain in the great room with tall ceilings and skylights, or gather in one of the four enormous indoor chef's kitchens with top-of-the-line appliances and high design elements. Or, as the listing says, "Retreat to one of the quiet den spaces when you want to get away from it all." View More New York Mansions

By Andrew Nabors – July 10, 2018

Bugatti Divo Confirmed, Costs Over $5 Million

Pack your bags for Monterey, because a new Bugatti will be unveiled. The production version of the Bugatti Divo was shown to a private audience of Bugatti owners before the factory would commit to the project, and the response from Molsheim was announced in a press release this morning. Named after Albert Divo, a French racer who won the Targa Florio twice racing for Bugatti. It will be lighter and have more downforce than the Chiron Sport, with a base price of €5 million (approx. $5.86 million USD).Bugatti Unveils Chiron Sport in SingaporeA bold new design language harkens back to the coach built Bugattis of the past. With an emphasis on agility, the Divo was designed to have more cornering grip than any predecessor. Bugatti President Stephan Winkelmann said: “Happiness is not around the corner. It is the corner. The Divo is made for corners." The world will see it for the first time at 11:20am at the Quail - A Motorsports Gathering on the morning of August 24th. If you prefer a more mainstream model, click the link below and stay with us for all your Bugatti news.Bugatti For Sale

By Edward Jones – July 10, 2018

Automobili Pininfarina Teases New Electric Hypercar

Pininfarina has been known for decades thanks to their famous designs created for brands like Ferrari, Alfa Romeo, Lancia and other automakers. Now, the Italian company is taking on another venture as Automobili Pininfarina, a new car brand aiming to create electric, ultra-luxury cars.In a recent release from Automobile Pininfarina, we learned that the first car out of the company is coming soon. Codenamed "PF0," this car will be created in very low quantities and is described as an "ultra-luxurious fully-electric hypercar." During the Monterey Car Week in August 2018, Automobili Pininfarina will be giving private viewing of PF0.Pininfarina to Actually Sell the Bizarre H2 Speed ConceptAutomobili Pininfarina also announced in the release that they have appointed new members of its Board of Directors. The new board members include: Michael Perschke - CEO Per Svantesson - COO Dan Connell - CBO Luca Borgogno - - Design Director Anika Rose - Human Resources Director Marcus Korbach - Sales Director Paolo Dellacha - Product and Platform Director “Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world," says Michael Perschke, Automobili Pininfarina CEO. "Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market.”

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