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First Look: Audi Unveils Ultra Luxurious Q9 Interior Ahead of July World Premiere

First Look: Audi Unveils Ultra Luxurious Q9 Interior Ahead of July World Premiere

Ahead of its July 29 world premiere, the German automaker has previewed its first full-size SUV with automatic doors, immersive 4D sound, and a panoramic smart glass roof


For years, the Audi Q8 has represented the sportier side of Audi’s flagship SUV lineup, while the three-row Audi Q7 served as the brand’s largest family-focused utility vehicle. But despite its practicality, the Q7 remained positioned below full-size rivals like the Mercedes-Benz GLS, BMW X7, Cadillac Escalade, Lincoln Navigator, and long-wheelbase versions of the Range Rover. That will soon change with the arrival of the new Audi Q9

Ahead of the model’s official debut on July 29, Audi released an early look inside the Q9, and the details suggest Ingolstadt is targeting the same space occupied by the aforementioned ultra-premium family haulers and executive transport vehicles from across the luxury segment.

That intention becomes clear the moment you open the doors, with an extensive suite of flagship-level features to be offered. For the first time on an Audi production vehicle, every door is electrically operated, and they can be opened through the key, the myAudi app, the MMI system, the brake pedal, or even the seatbelt buckle. Surround sensors and obstacle detection can stop the doors automatically if cyclists, walls, or nearby vehicles are detected, a useful addition for tight urban parking garages and crowded school pickup lanes.

“With the Q9, ‘Vorsprung durch Technik’ is increasingly defined by the in-car experience. Cars have long been much more than just a means of transportation; they are mobile living spaces for our customers.” - Gernot Döllner, CEO, Audi.

Inside, the Q9 offers six or seven seat configurations, with the optional six-seat layout transforming the second row into something closer to a private jet cabin, with individual electrically adjustable captain’s chairs featuring active ventilation integrated into both the seat cushions and backrests. Audi says all three second-row seats in the seven-seat configuration can accommodate child seats simultaneously, which is an increasingly important requirement for large families.

The panoramic roof alone measures nearly 16 square feet, and its nine independently controlled glass sections can switch from transparent to opaque at the touch of a button, eliminating the need for a traditional sunshade. Higher trim levels add 84 integrated LEDs that illuminate the cabin in 30 ambient colors. We've previously seen similar variable light control tech on the Porsche Taycan.

Audi has also leaned heavily into sensory technology. The updated high-end Bang & Olufsen 4D audio system combines headrest speakers, surround sound functionality, and seat-mounted actuators that will allow occupants to feel bass and musical rhythm through the seats themselves, for an even more immersive experience while on the move. The system also syncs with the interaction light strip running across the dashboard, matching lighting patterns and colors to album artwork and music playback.

Material quality is also a major focus here. Audi confirmed new upholstery options, including alpaca wool blends, Dinamica microfiber, fine Nappa leather, and matte natural wood finishes designed specifically to reduce fingerprints and glare. New colors like Tamarind Brown and Stone Beige further separate the Q9 from Audi’s existing SUV lineup.

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As for practicality and convenience features, the Q9 introduces dual Qi2.2 wireless charging pads, 100-watt USB-C ports, and a new three-dimensional cargo rail system in the trunk that allows luggage and loose items to be secured without sacrificing floor space. The full reveal of the Audi Q9 arrives later this summer, with full specifications, pricing, and additional details set to follow. Watch this space.

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Images: Audi

Khris Bharath