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The 2027 Q9 Is Audi’s New Flagship Luxury SUV

The 2027 Q9 Is Audi’s New Flagship Luxury SUV

Audi opens a new chapter for its luxury SUV lineup by going bigger than it ever has before.

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Over twenty years ago, the Pikes Peak Quattro concept previewed what would become a flourishing SUV lineup for the German luxury manufacturer. Named after Audi’s legendary rally presence on the precarious and challenging Pikes Peak hillclimb course, the concept showcased Audi’s luxury, along with spirited performance and all-terrain mettle. Specifically, however, that concept previewed Audi’s first SUV, the Q7.

The Q7 was an instant success, and for two decades since its introduction, it has served as one of the flagships of Audi’s SUV lineup. Combining luxury, all-terrain capability, practicality, and engaging driving character, the Q7 exemplified Audi’s elevated luxury in the form of an SUV, and alongside it came models like the Q5, the Q3, the Q8, and more. However, a new SUV flagship is coming to the Audi SUV lineup: the highly anticipated Q9.

Introducing new technology and luxury to Audi’s lineup, the Q9 is the brand’s new flagship, getting assigned the number “9” for the first time in the brand’s history. As its name suggests, it’s the largest Audi SUV yet, and along with it, elevated luxury features and design touches elevate Audi’s presence in the luxury automotive market.

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Two interior layouts of the Q9 are available, with seven seats as standard, and a six-seat layout available as an option. Taking on its flagship mantle, the second row features power-adjusting seats, the front seats are optionally available with ventilation and massaging, and the Q9 also features available powered automatic doors. The doors are soft-closing; they can be operated at different points in the vehicle, as well as through the myAudi app, and sensors prevent the doors from opening into traffic, pedestrians, or cyclists. Another interior highlight is the largest panoramic glass roof in an Audi yet, measuring at over 16 square feet, and it can be opened or tilted. Options for the sunroof include personalized ambient lighting, transparency modulation, and, at a later date, dazzling illumination.

The exterior features a design that reaffirms and revitalizes Audi’s luxury character. Wheel sizes of up to 23 inches are offered, while advanced lighting technology is a highlight of the new luxury SUV flagship. Its curved OLED taillights are both beautiful and highly functional, paired with available advanced turn signals that project indicators onto the ground for added visibility and safety. Meanwhile, the Digital Matrix LED headlights bring advanced adaptive beam technology to the US market for the first time, optimizing visibility and safety for the driver while reducing glare for others on the road, making the road safer for everyone at night. Another lighting feature in the Q9 Prestige is an LED projected rhombus that welcomes passengers to both the front and rear of the vehicle, which also serves to alert surrounding cyclists and pedestrians that the doors of the vehicle are open.

Also enhancing the safety factor of the Audi Q9 is level 2+ partial automated driving, which is available in the US. When equipped, drivers can let go of the wheel and let the car handle steering, acceleration, and braking at speeds of up to 85 mph, with lane changes being executed by activating the turn signal. Other high-tech aspects of the Q9 include an infotainment system that integrates an AI-powered voice assistant, a sound system with 22 speakers and 1,630 watts of output, and an integrated dashcam system that will record videos to a microSD card.

Powering the new 2027 Audi A9 is a 2.9-liter twin-turbo V6 engine with 429 horsepower and 442 lb/ft of torque. An Audi staple, permanent Quattro all-wheel drive inspires driving confidence, working with a Tiptronic transmission. Also enhancing the dynamics of the Q9 is standard adaptive air suspension, with adjustable ride height that operates automatically or manually, available all-wheel steering that helps compensate for the Q9’s unprecedented wheelbase.

For those that desire a more performance-oriented variant, Audi has also unveiled the new 2027 SQ9, the sportier counterpart to the Q9 luxury SUV flagship. Powering the new 2027 Audi SQ9 is a twin-turbo V8, which boasts 4.0 liters of displacement, 591 horsepower, and 590 lb/ft of torque. With a 0-60 time of just 3.8 seconds, the new SQ9 is the quickest three-row SUV in its class to accelerate to 60 mph, and its Quattro drivetrain features an electronically locking rear differential, as well as a rear-biased architecture, giving the new SQ9 decidedly exciting and performance-oriented dynamics, as well as impressive capability for everyday use. With deliveries in the US for both the Q9 and the SQ9 set to begin in the fourth quarter of 2026, the Q9 will be manufactured in Bratislava, Slovakia. The starting MSRP for the 2027 Q9 is $87,700, while the SQ9 carries a starting price of $118,000. Bigger and more ambitiously equipped than ever, the new 2027 Audi Q9 and Audi SQ9 are not just a new flagship for the brand, but represent a new attitude for Audi entirely.

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Image Source: Audi

Tyler Rampersaud



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