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    Two men stand by an open Bentley Bentayga trunk, transformed into a stylish Bentayga Coffee Bar with cups and equipment visible, on a sunny day in an urban parking lot.

    Bespoke Bentayga Coffee Bar Celebrates Bentley Motors x Joe & The Juice's New Partnership

    by Jordan Aquistapace – September 29, 2025

    Bentayga

    A new definition to cars and coffee.

    Luxury cars and pressed juices don’t usually end up in the same sentence, but Bentley Motors and Joe & The Juice are out to change that. Their new collaboration blends Bentley’s timeless heritage as an automotive pioneer with Joe & The Juice’s youthful growth as a global sensation. Bentley unveiled a bespoke Bentayga transformed into a rolling coffee bar to celebrate the partnership. Designed by Mulliner and complete with everything needed to pull a flawless espresso on the move, the Bentayga was revealed at a private event in London.

    A pink Bentley Bentayga SUV with black trim and a logo on the front door is parked inside a spacious, well-lit industrial garage, reminiscent of Bentley Motors’ sleek design—perfect for a visit to the Bentayga Coffee Bar or Joe & The Juice nearby.

    At first, the collaboration may sound surprising, but this project finds a natural rhythm. The bespoke Bentayga showcases what both brands do best, combining craftsmanship with a sense of lifestyle and culture. Bentley Mulliner has outfitted the SUV with a full barista setup, including an espresso machine, grinder, fridge, and a slide-out installation wrapped in Bentley Green with vibrant touches of Joe’s signature pink. The result is both functional and beautiful, turning one of the world’s most luxurious SUVs into the ultimate mobile coffee experience.

    Close-up of a coffee machine with a green panel, wooden handle, metal knobs, and Vivienne Westwood logo—just like the luxe style found at the Bentayga Coffee Bar by Bentley Motors.
    A woman wearing sunglasses and a Bentley Motors jacket smiles while standing next to an open Bentayga car door in a sunny outdoor setting.
    Two people with tattoos wear dark green shirts in front of a green vehicle featuring a pink and black Bentley badge, chrome detail, and a hint of Bentayga Coffee Bar flair from Bentley Motors.

    The launch event at Duke of London, a hub for classic and supercar culture, delivered the perfect backdrop. Fans, customers, and media gathered around the Bentayga to sip espresso, try fresh juice, and experience the unusual pairing of a heritage British carmaker and a youthful Scandinavian brand. The unveiling was accompanied by exclusive co-branded merch.

    At the Bentayga Coffee Bar’s pink and white-striped kiosk, a woman hands a drink to a man as others watch, with several green beverages on the counter—a chic scene inspired by Bentley Motors' refined aesthetic.

    Looking ahead, the Bentley x Joe & The Juice Bentayga is set to travel internationally, making appearances at events across the globe before the full partnership rollout in 2026. Both brands are clear about their intent, being more about more than drinks or drives. It’s about celebrating craftsmanship, whether in leather upholstery or latte foam, and about finding moments to connect in a fast-moving world. As Kasper Garnell of Joe & The Juice put it, the project is about connecting people through great coffee, design, and culture.

    All Bentley Bentaygas For Sale

    Source: Bentley Motors

    Jordan Aquistapace

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