Luxury and performance used to be aspects of the automotive industry that didn’t usually mix, but recent years have seen a shift that means more cars than ever combine luxury and performance for a compromise-free driving experience. BMW’s M division is one of the most significant pioneers in that regard, and more than 50 years since M was first established, today’s BMW M lineup is more diverse and innovative than ever before, with hybrid models, SUVs, and more power and daring engineering throughout the lineup than ever before.
As 2026 begins, BMW looks back on yet another incredibly successful year for BMW M, its fourteenth consecutive year of record performance. In 2025, sales from BMW M GmbH increased to 213,457 vehicles, which BMW says makes 2025 the seventh consecutive year of it being the most successful brand among its competitors.
Throughout the year, nearly every tenth new BMW sold was an M-branded model, and that 10-percent rate highlights incredible demand for BMW’s combination of luxury and performance in its M models. The most popular in 2025 was the X3 M50, while BMW is also citing the M5 Touring and M5 sedan as major growth drivers for the brand. With their V8 hybrid powertrain, the immense amount of power the M5 vanishes makes it a favorite among those who want practicality and performance domination combined.
The BMW M3 continues to be a cherished icon among performance enthusiasts, offering purist features like a manual transmission to enthusiasts, as well as the track-focused CS variant and a Touring body style. With a growing presence in the world of motorsport and more sales of its incredibly diverse lineup than ever before, BMW M is dominating the luxury performance automotive landscape.
Image Source: BMW
