BMW of North America reports a 3.7% sales increase in Q1 2025, with EV sales jumping 26.4% and MINI sales growing 9.5% year-over-year.
BMW of North America kicked off 2025 with solid sales growth, reporting 87,615 units sold in Q1, a 3.7% increase from the previous year. The brand’s electric lineup played a major role in its success, with battery electric vehicle sales rising by an impressive 26.4%. The BMW i4 led the charge with a 57% jump in sales, while the iX also posted gains with a 23.1% increase. Meanwhile, the i5 and i7 experienced slight declines, but overall, BMW’s EV momentum continues to gain traction in the U.S. market.
MINI also had a strong quarter, delivering 6,976 cars, marking a 9.5% increase compared to last year. The launch of the new MINI Countryman and Cooper models contributed to this success, helping drive demand across the brand’s lineup. As BMW and MINI continue expanding their electric lineup, their focus on innovation and customer satisfaction remains at the forefront. With an eye on the future, BMW is balancing strong internal combustion models with its growing EV presence, setting the stage for continued success throughout 2025. Whether it’s performance, efficiency, or cutting-edge technology, both brands are positioning themselves to meet the evolving demands of drivers. View all BMWs for sale on duPont REGISTRY by clicking the link below.
Source: BMW of North America
