BMW’s 7 Series has been an iconic flagship luxury sedan for decades, and each generation represents the pinnacle of German engineering, luxury craftsmanship, automotive technology, and stunning design. The latest generation is no different, as BMW has just unveiled the new 2027 7 Series, which introduces its Neue Klasse technology to the classic luxury sedan. Both combustion and electric powertrains will be offered for the new BMW 7 Series, with rear and all-wheel drive available, and a plug-in hybrid and a V8-powered M Performance model will join the lineup later.
Joining its Neue Klasse siblings, the new 2027 BMW 7 Series features a revised design including an updated illuminated grille, optional crystal headlights, a monolithic silhouette, flush-mounted door handles, slim, elongated rear lights, and other elegant touches. The available M Sport Package and M Sport Package Professional also serve to add sporty character to the vehicle’s look.
However, the new 2027 BMW 7 Series also features a new available BMW Individual Dual-Finish paintwork, offering customers Rolls-Royce-like two-tone paint, complete with a hand-painted Coach Line. The finish combines matte paint at the lower body with metallic paint on the upper body, requiring over 75 hours of work for each car from 20 specially trained employees working to complete the 12-step painting process.
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BMW Panoramic iDrive is coming to the new 2027 7 Series, with a new BMW Passenger Screen debuting as standard in the luxury flagship. For rear-seat entertainment, the BMW Theater Screen is returning to the 7 Series, but this time with the help of an optional Bowers & Wilkins Diamond Surround Sound System with Dolby Atmos support to transform the experience into an ultra-luxury oasis. In addition, updated BMW Touch Command control screens make the viewing experience even more effortless than before.
Bowers & Wilkins audio comes standard in the car, but the flagship Bowers & Wilkins Diamond Surround Sound System features up to 36 speakers with 1,925 watts of power. Headrest-mounted speakers for both the front and rear passengers makes the sound experience incredibly high-end and personal. The vehicle’s luxury is further enhanced with the use of materials like various wood and carbon fiber trim options, crystal glass control touch points, and Merino leather or Veganza upholstery in various colors.
With the Neue Klasse technology, the new 2027 BMW 7 Series benefits from the new BMW Intelligent Personal Assistant enhanced by Amazon’s Alexa+ AI technology, over-the-air software updates, and other intelligent features. Meanwhile, a diverse range of powertrains are available. The all-electric i7, which benefits from battery technology developed with Rimac Technology for greater range and efficiency, is offered as the BMW i7 50 xDrive, with 449 hp and 487 lb/ft of torque, and the BMW i7 60 xDrive, which boasts 536 hp and 549 lb/ft of torque. Powered by an inline six-cylinder engine is the new 2027 BMW 740, which is available with xDrive. The engine has 394 horsepower and 398 lb/ft of torque.
The plug-in hybrid BMW 750e is due for early 2027, while a V8 powered M Performance model is said to come after that. Pricing starts at $99,800 for the 2027 BMW 740, with its xDrive variant starting at $102,800, while the i7 50 xDrive starts at $106,200, and the i7 60 xDrive starts at $124,700. With Neue Klasse technology and expertise from Rimac for the electric variant, a new era of BMW flagship luxury has arrived.
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Image Source: BMW