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Bugatti and HONMA Bring Hypercar Engineering to the Golf Course

Bugatti and HONMA Bring Hypercar Engineering to the Golf Course

The new collaboration introduces three premium golf club collections.

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It seems that no matter the industry or niche, the automotive world finds a way to bridge the gap and uncover similarities between both ends of the spectrum, resulting in some of the most creative collaborations you’ve ever seen. Golf is evolving into one of the crossovers, with McLaren Golf already teeing off with a series of three iron styles that cater to every skill level, backed by pros on the tour today. Bugatti is bringing a hypercar element to the course through its new partnership with HONMA Golf, joining forces to unveil three co‑branded golf club collections.The BERES Super Premium Collection combines HONMA's craftsmanship with Bugatti's design DNA to create a set that belongs just as much at home in a collector's display as it does on the course. Available in 3 Star, 4 Star, and an ultra-exclusive 5 Star edition limited to only 20 sets worldwide, the clubs fetaure signature Bugatti styling like the iconic horseshoe grille, C-line, and Tourbillon-inspired instrument cluster. Each club comes finished in an ice-blue two-tone paint scheme.For golfers focused on outright performance, the Tour World Premium Collection takes a more driver-focused approach. Built on HONMA's TW777 platform, the lineup pairs lightweight titanium-carbon construction with precision-milled irons with Bugatti-inspired designs. The collection aims on maximizing speed, forgiveness, and control while carrying the same attention to detail as the multi-million-dollar hypercars rolling off the production line in Molsheim. Rounding out the collaboration is the Super Premium Bugatti Putter, offered in 4 Star and 5 Star configurations. Inspired by the rear end of the Bugatti Tourbillon as well as its horology-inspired instrument cluster, the putter’s sculptural design and precision CNC millwork offers better feel and consistency on the greens. Every curve, sightline, and detail has been carefully considered, delivering the same balance, precision, and confidence that Bugatti drivers feel behind the wheel.

Source: Bugatti/HONMA Golf

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